SEOmonitor vs Promptwatch: Keyword-Based AI Tracking or Prompt-Level Visibility?
SEOmonitor measures AI answers through your keyword list, weekly, on credits from €19 per 1,000. Promptwatch tracks prompts with crawler logs and conversions. Compared for 2026.
SEOmonitor and Promptwatch measure AI visibility from opposite ends. SEOmonitor starts from keywords you already rank-track and turns each into one question for the LLMs. Promptwatch starts from prompts and builds out to crawler logs, traffic and content. Neither approach is wrong. They answer different questions.
SEOmonitor facts come from our catalog entry, read from help.seomonitor.com on 14 October 2026. The seomonitor.com pricing page returned a browser check that day, so Starter and Pro base prices are not verified here. Promptwatch facts come from its published llms.txt, checked 15 October 2026.
Snapshot
| SEOmonitor | Promptwatch | |
|---|---|---|
| Unit of tracking | One question per tracked keyword | Prompts |
| AI engines | ChatGPT, Gemini (AI Mode), Perplexity, Claude; AI Overviews daily | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode |
| LLM refresh | Weekly | Daily on every paid brand plan |
| Price of AI tracking | €19 per 1,000 credits/mo, on top of Pro (base price not verified) | Included in plans from $95/mo; free Explore tier |
| Demand data | Google search volume as proxy | Prompt search volumes and difficulty |
| Users | Unlimited | 1 to 5 on brand plans, 10 on agency plans |
| AI crawler logs | Not published | Agent Analytics, from Professional |
| AI-referred conversions | Not published | Visitor analytics via script or GTM |
| Trial | 14 days | 7 days on Essential and Kick-off |
The case for SEOmonitor
For an SEO agency already running keyword campaigns, SEOmonitor's design is tidy. Every account gets daily AI Overview detection with brand mentions, citations and citation rank. Pro accounts can switch on AI Search for ChatGPT, Gemini (AI Mode), Perplexity and Claude. For each tracked keyword, SEOmonitor folds the intents into the single question a person would ask, sends it in a fresh session localised to the campaign, and reuses it every week. Your team can read and edit that question.
Results are weighted by Google search volume. SEOmonitor's position is that LLM prompt volumes are synthetic, so Google demand is the better proxy. That keeps AI numbers on the same footing as organic and AI Overview data, next to forecasting and rank tracking. Unlimited users on every plan suits agencies with big client teams. The AI Visibility Index reads ChatGPT and AI Overviews for any domain from public data, handy for pitches, though it covers only the UK and Romania as a quarterly snapshot.
The credit math is published. 1 credit per keyword on ChatGPT, Gemini or Perplexity, 5 on Claude. The help center's own examples: 1,000 keywords on three models is €57 a month. 1,000 keywords on Claude alone is €95.
Where SEOmonitor pinches
LLM tracking is Pro-only and billed on top of a base plan we could not verify. AI Search runs on a site's full keyword list, with no picking individual keywords. Run the numbers on a 3,000-keyword campaign with all four models on: 9,000 credits for ChatGPT, Gemini and Perplexity plus 15,000 for Claude. That is 24,000 credits, or €456 a month in add-on fees alone. LLM data updates weekly. And coverage is limited to keywords you already track, so conversational prompts with no keyword equivalent never get measured.
The case for Promptwatch
Promptwatch prices AI tracking as the product, not an add-on. Essential is $95/mo for 50 prompts and 6,000 responses. Professional is $245 for 150 prompts, 18,000 responses and 25M crawler logs. Agency plans are $199, $399 and $799 with unlimited projects and prompts and ten seats.
Prompts carry their own search volumes and difficulty scores, plus query fan-outs, personas and country, state or city targeting. That covers the questions people ask AI that never show up in a keyword tool. Citation analytics go to page level, Reddit, YouTube and offsite mentions.
Then the layers SEOmonitor does not list. Agent Analytics shows which AI crawlers fetched which pages, through Cloudflare, AWS CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN or custom HTTP, with a crawl-to-citation path. It starts on Professional; Essential has no listed crawler-log allowance. Visitor analytics count AI-referred sessions and conversions. Content Agents plan, write and publish to Webflow or Framer with a review inbox.
Where SEOmonitor wins
If your reporting is built on keyword campaigns and forecasts, SEOmonitor puts AI next to them without a second tool. Unlimited users beats Promptwatch's seat counts. Daily AI Overview detection comes on every account. And Writer-Only from €25 for five articles is a cheap way into its content writer.
Who should pick which
Pick SEOmonitor if your agency already runs it for rank tracking and forecasting, and you want AI answers measured against the same keyword set, weekly, with Google volume as the weight.
Pick Promptwatch if AI visibility is its own line item for clients. You get prompt-level data, crawler logs, AI-referred conversions and publishing in one plan, and the agency tiers remove the per-keyword meter. Many agencies will run both: SEOmonitor for SEO, Promptwatch for AI.
Verdict
SEOmonitor is a sound way to add AI columns to keyword reporting. As the main AI visibility tool it is too tied to the keyword list and too slow on refresh. Promptwatch is our pick for that job. Load your top prompts into the free Explore plan and compare.
FAQ
How much does SEOmonitor's AI tracking cost?
€19 per 1,000 credits a month on Pro and above. A keyword uses 1 credit per model on ChatGPT, Gemini or Perplexity and 5 on Claude.
Can SEOmonitor track prompts that are not keywords?
Not by design. It builds one question per tracked keyword. Promptwatch tracks prompts directly, with their own volumes.
Does SEOmonitor have a free trial?
Yes, 14 days, with AI Search enabled on the first campaign up to 1,000 keywords.