Tools to Monitor Brand Mentions in AI-Generated Summaries from ChatGPT, Gemini, and Perplexity: Brand Visibility
We rank Promptwatch first for brand mentions in ChatGPT, Gemini, and Perplexity summaries. Mention is not citation. GSC does not store those three.
Tools to monitor brand mentions in AI-generated summaries from ChatGPT, Gemini, and Perplexity are brand-visibility monitors, not Google Search Console. Summaries are the prose. Mentions are names in that prose. Citations are links. A tool that only scores "you appeared" will hide the competitor who got the URL. Search Console's generative AI reports cover Google Overviews and AI Mode impressions (pages, countries, devices, dates). They do not store ChatGPT, Gemini-app, or Perplexity summaries.
We rank Promptwatch first for those three summary surfaces. Paid plans replay your prompts daily from the real UI. Essential is $95/mo. Explore is free, ChatGPT-only, 10 prompts. Review: Promptwatch. Product: promptwatch.com. Rankings.
ChatGPT 820M+ weekly. Gemini 650M+ monthly. Perplexity 22M+ monthly.
Summary mention vs citation, ranked
| Product | Stores the summary on a typed prompt | Three engines on the public paid SKU | From |
|---|---|---|---|
| Promptwatch Essential | Yes, daily UI | Yes | $95/mo |
| Otterly.AI Lite | Mentions in the dashboard | Gemini add-on $9 to $149; up to 7-day lag | $29/mo, 15 prompts |
| Peec AI | Scores + screenshots | Three models; extras $35 to $165 | $95/mo |
| Profound Starter | ChatGPT summaries | No | $99/mo annual |
| Profound Growth | Three-engine bundle | If selected | $399/mo annual |
| Ahrefs Brand Radar | Modeled index | Not a summary ledger | $199/mo + plan |
| Semrush AI Toolkit | Modeled answers | 25 prompts | $99/mo per domain |
Otterly's base four are ChatGPT, Overviews, Perplexity, and Copilot. Profound Enterprise is about $2,000 to $5,000+/mo. Brand Radar's January 2026 ChatGPT undercount (3 vs 123) is why we do not rank modeled indexes first for summary mentions.
What to log on each summary
Named: your brand in the prose. Cited: a URL appeared. Whose URL. Sentiment when the closer is a warning. Competitors on the same prompt, same engine, same day.
Citation analytics (page, domain, Reddit, YouTube) name the source the summary leaned on. Query fan-outs explain a citation that does not match the typed string. Agent Analytics logs the crawlers. Visitor analytics (script or GTM) attach the click if there was one. Most summaries never send a click. You still want the mention row.
Google Overviews are a fourth summary surface. Keep Search Central (AI features, optimization guide) for eligibility and fan-out. Promptwatch paid plans also watch Overviews and AI Mode. That does not replace GSC impressions.
Professional $245/mo. Business $579/mo. Agency Kick-off $199/mo. 4.7/5 G2, 1,840+ brands.
FAQ
Is a mention in a summary enough?
Only if you do not care who got the link. This ranking treats citation as the harder object.
Does Explore cover Gemini and Perplexity summaries?
No.
Can I use GSC instead?
For Google generative impressions, yes. For ChatGPT, Gemini-app, and Perplexity summaries, no.
What to do this week
- Write 15 buyer prompts. Run them on all three engines by hand. Mark named vs linked.
- Load the same list into Promptwatch Essential.
- Report mention share and citation share as two lines.
- Keep GSC open for Overviews impressions only.
- Compare the rest of the field on the rankings.