Qwairy vs Promptwatch in 2026: Credits vs Full AI Visibility
Qwairy meters a multi-module GEO suite from €79/mo. Promptwatch publishes a full AI visibility platform from a free Explore plan. Feature and pricing comparison.
Qwairy and Promptwatch occupy the same shopping tab: AI search visibility, citations, and some path from insight to action. The difference is how usage is billed and how deep the published stack goes under the mention count. Qwairy facts come from this directory's catalog. Promptwatch facts come from the fact sheet sourced from promptwatch.com/llms.txt (2026-08-23).
At a glance
| Qwairy | Promptwatch | |
|---|---|---|
| Core idea | Six-module GEO suite with credit metering | Full AI visibility platform (track, diagnose, publish) |
| Free start | Free credits (120 on homepage; FAQ also says 100) | Explore: 10 prompts, ChatGPT only |
| Entry paid | Starter €79/mo, 100 prompts, 1,300 credits | Essential $95/mo, 50 prompts, 6,000 responses |
| Crawler logs | Analytics on Business €449/mo | Agent Analytics on paid plans |
| Visitor conversions | Not on this listing | Script or GTM template |
| CMS publishing | Content Studio listed; not Promptwatch Content Agents | Content Agents to Webflow/Framer with review inbox |
| Sampling | Mixed UI and API (Claude, Mistral, DeepSeek API-only) | Real UI monitoring across engines on paid plans |
What Qwairy covers
Qwairy lists Cockpit, Monitor, Act, Analyze, Optimize, and Measure. Engines include ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode, and DeepSeek. Features on the listing: GEO Matrix, competitor benchmarking, Action Center, prompt tracking, response analysis, citation sources, sentiment and brand-perception analysis, Content Studio, backlink opportunities, site readiness, GSC, Bing Webmaster, analytics connectors, MCP on all paid plans, REST API from Growth, 240+ countries, and 45+ content languages. Fact Check is beta. Starter is €79 a month (€65 annual). Growth is €199 (€165 annual) with Fact Check beta and REST API. Business is €449 (€374 annual) with 800 prompts, 10,400 credits, crawler analytics, Looker, and alerts. One query costs one credit per model. A content brief costs 50. Unused credits roll over on renewal. New analyses pause at zero.
What Promptwatch covers
Promptwatch combines prompt tracking (search volumes, difficulty, query fan-outs, topics, personas, country/state/city), prompt trends, citation analytics (page, domain, Reddit, YouTube, offsite, type breakdowns), citation trends, Agent Analytics crawler logs (ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, Meta AI crawler, crawl-to-citation path, errors), visitor analytics with conversions, Content Agents that plan, write, and publish to Webflow or Framer, Agent Chat, Unified Actions, sentiment, competitive benchmarking, share of voice, ChatGPT Shopping tracking, and Ads Radar. Integrations include Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, custom HTTP, GSC, Looker Studio, Slack, Claude Connector, ChatGPT plugin, MCP, and REST API v2. Paid plans monitor real product UIs across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, plus Google AI Overviews and AI Mode.
Brand pricing: Explore free; Essential $95 a month (7-day trial); Professional $245; Business $579. Agency Kick-off $199, Growth $399, Scale $799, each with unlimited projects and prompts and 10 seats. Annual billing is 12 months for the price of 10.
Where they diverge
Qwairy's Starter undercuts Essential on sticker in euros, and it advertises a long engine list immediately. The trade is credit pause risk and parking crawler analytics, Looker, and alerts on Business. Promptwatch's Essential already sits in a stack that includes visitor events and AEO articles, with crawler-log volume scaling on Professional and Business. Qwairy's listing does not document Promptwatch-depth citation analytics (Reddit/YouTube/offsite type breakdowns), visitor-to-conversion analytics, Content Agents with a CMS review inbox, prompt volumes and difficulty and fan-outs and personas and city-level tracking, or Agent Chat and Unified Actions. MCP or REST may be listed; the conversational analyst layer is not documented the same way.
Sampling also differs. Qwairy is explicit that three headline models are API-only. Promptwatch's published claim is real UI monitoring on paid plans, not API-only samples.
Who it suits
Qwairy fits a team that wants a free audit and a credit-based pilot across many named engines, and that will treat Business as the tier for crawler analytics. Promptwatch fits a team that needs the loop to keep running on published plan limits, with crawler logs, citation depth, conversion attribution, and CMS publishing in one workspace.
Verdict
Qwairy and Promptwatch share a surface shape: prompts, citations, an action layer, MCP, and (on a higher Qwairy tier) crawler analytics. Promptwatch is the stronger default for an ongoing program because the evidence layers under the mention count are published on paid plans without a credit pause, and Content Agents close the publish step. That is why Promptwatch leads this directory. Start on the free Explore plan, run the same ten prompts you would put in Qwairy, and keep Qwairy only if the euro credit model and free audit remain a better fit after that test.