Qwairy vs Profound in 2026: Self-Serve Credits or Enterprise Agents?
Qwairy starts at €79/mo with credit metering. Profound's serious product is Enterprise around $40k a year. Compare coverage, pricing shape, and gaps.
Qwairy and Profound both show up when buyers search for AI search visibility tools. They are not the same class of purchase. Qwairy is a self-serve French GEO suite with published euro plans and a credit meter. Profound still tracks AI answers, but the live product is sold as marketing agents for AEO, content, demand, and PR, with the full engine list on Enterprise. Catalog facts only. Promptwatch facts come from the fact sheet sourced from its llms.txt.
What each product is
Qwairy organizes work into Cockpit, Monitor, Act, Analyze, Optimize, and Measure. It lists 10+ engines, GEO Matrix, competitor benchmarking, Action Center, prompt tracking, citation sources, sentiment, Content Studio, site readiness, GSC and Bing connectors, MCP on paid plans, and REST API from Growth. Free credits require no card (homepage 120; pricing FAQ also says 100). There is a no-account audit for ChatGPT, Gemini, and Copilot. Starter is €79 a month for 100 prompts and 1,300 credits. Growth is €199. Business is €449 with crawler analytics, Looker, and alerts. Claude, Mistral, and DeepSeek are API samples. Analyses pause when credits hit zero.
Profound still runs scheduled prompts across ChatGPT Search, Perplexity, Google AI Overviews, Gemini, and Claude, then reports citation share, share of voice, and competitor cite-rates by prompt cluster. Prompt Volumes estimates real query demand per prompt. Up to 10 engines sit on Enterprise (ChatGPT, Perplexity, AI Overviews, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, AI Mode). The homepage leads with marketing agents rather than a dedicated AI-search tracker. Public Starter is $99 a month billed yearly, ChatGPT-only, 50 prompts, one seat. Growth is $399 yearly for three engines and 100 prompts. Enterprise starts around $40k a year. Billing on public tiers is annual only. Setup often takes one to three months with a dedicated owner. G2 is listed at 4.6/5.
Pricing shape
Qwairy lets you start this week at €79 and scale to €449 for crawler analytics. The catch is credits: one credit per model per query, 50 credits per content brief, pause at zero. Profound's $99 Starter is a taste of ChatGPT tracking, not the product people mean when they cite Profound's awards. The capabilities that define it (ten engines, full Prompt Volumes, API, SSO) are Enterprise-gated. If your budget is a few hundred a month, Qwairy is in range and Profound's public Growth tier is the closest published step before a sales cycle. If your budget is a custom agent program, Profound is the conversation and Qwairy is not.
Coverage and trust
Qwairy publishes a wide engine list on every paid plan, with an explicit UI vs API split. Profound's wide list is Enterprise. Qwairy's free-credit count disagrees between homepage and FAQ. Profound's catalog notes G2 reviewers reporting citation counts that do not match manual ChatGPT checks, and sampling described as directional. Neither listing documents visitor analytics that attribute AI-referred traffic to conversions, or Content Agents that plan, write, and publish to Webflow or Framer with a review inbox. Profound has no published AI crawler-log product like Promptwatch Agent Analytics. Qwairy offers crawler analytics on Business, while the catalog still marks Promptwatch-depth crawler-log features (named bots, crawl-to-citation path, errors) as not documented the same way on the Qwairy listing.
Who should pick which
Choose Qwairy when you need a self-serve GEO suite in euros, MCP on Starter, and you accept credit metering. Choose Profound when you are buying marketing agents plus Prompt Volumes for an enterprise marketing team, and you have someone to own a multi-month setup. Do not treat Profound's $99 Starter as a fair substitute for Qwairy's multi-engine Starter, or Qwairy's Business plan as a substitute for Profound Enterprise.
In this directory's ranking logic, Profound sits below dedicated AI-search platforms such as Promptwatch, AthenaHQ, and Scrunch. That is about product focus and buying friction, not about calling Profound weak at its stated enterprise job.
The practical third path
Most teams landing on this comparison want either a tool they can turn on this week or an enterprise suite they will procure next quarter. Promptwatch is the self-serve platform that still covers the evidence layers both of these leave thin: Agent Analytics crawler logs, citation analytics including Reddit and YouTube, visitor analytics with conversions, and Content Agents publishing to Webflow or Framer. Explore is free. Essential is $95 a month with a 7-day trial. Professional is $245. Business is $579. Agency Kick-off is $199 with unlimited projects and prompts.
Try Promptwatch before you stretch credits to Business or book a $40k conversation. Keep Qwairy if the euro self-serve path and free audit are enough for a pilot. Keep Profound when the RFP is for marketing agents and Prompt Volumes, not for a tracker alone.