Qwairy vs Otterly.AI in 2026: Credits or Cheap Tracking?
Qwairy meters GEO work with credits and a long engine list. Otterly.AI starts at $29/mo as an accessible tracker. How they differ, and what neither covers.
Qwairy and Otterly.AI both help you see whether AI answers mention your brand. They sell different shapes of that job. Qwairy is a French multi-module GEO suite with credit metering. Otterly is the accessible on-ramp: a working dashboard quickly, a no-card trial, and a low sticker price. This comparison uses this directory's catalog entries. Promptwatch facts come from the fact sheet sourced from its llms.txt.
At a glance
| Qwairy | Otterly.AI | |
|---|---|---|
| Core idea | Six-module GEO suite (Cockpit through Measure) | Standalone mention and citation tracker |
| Engines | 10+ listed; mix of UI and API sampling | 4 base engines; Gemini, Claude, AI Mode as add-ons |
| Free start | Free credits (homepage 120; FAQ also says 100) plus no-account audit | No-card trial (about 14 days) |
| Entry paid | Starter €79/mo, 100 prompts, 1,300 credits | Lite $29/mo, 15 prompts |
| Crawler analytics | Business €449/mo | Not on this listing |
| Freshness | Credit-gated analyses | Monitoring data can lag up to 7 days |
What Qwairy sells
Qwairy's catalog lists ChatGPT, Perplexity, Copilot, Gemini, AI Overviews, Grok, Claude, Mistral, AI Mode, and DeepSeek. Sampling is mixed: ChatGPT, Perplexity, Gemini, and Grok as UI plus API; Copilot, AI Overviews, and AI Mode as UI; Claude, Mistral, and DeepSeek as API. Features include GEO Matrix, competitor benchmarking, Action Center, prompt tracking, citation sources, sentiment, Content Studio, site readiness, GSC and Bing connectors, MCP on paid plans, and REST API from Growth. Starter is €79 a month (€65 annual). Growth is €199. Business is €449 with crawler analytics, Looker, and alerts. One query costs one credit per model. Content briefs cost 50 credits. When credits hit zero, new analyses pause.
What Otterly.AI sells
Otterly tracks brand mentions and citations inside ChatGPT, Google AI Overviews, Gemini, Perplexity, AI Mode, and Copilot, with custom prompts and automated GEO audits grading 25+ on-page factors. Base price covers four engines: ChatGPT, Google AI Overviews, Perplexity, and Copilot. Gemini, Claude, and AI Mode are paid add-ons at $9 to $149 a month depending on tier. Lite is $29 a month for 15 prompts. Standard is $189 for 100 prompts with API and Looker Studio. Premium is $489 for 400 prompts. Coverage spans 65+ countries with unlimited seats. Users report monitoring data up to seven days stale. There is no PDF export on the listing, and no traffic or revenue attribution.
Where the comparison actually breaks
Price alone is a trap. Otterly's Lite undercuts Qwairy's Starter by a wide margin, but 15 prompts is a test allowance, and extra prompts run $99 a month per 100. Qwairy's €79 Starter includes 100 prompts and a broader engine list on every paid plan, yet the credit meter can exhaust 1,300 credits quickly if you query many models daily. Otterly's pain is lag and add-on engines. Qwairy's pain is pausing when credits run out and parking crawler analytics on Business.
Neither listing documents visitor analytics that attribute AI-referred traffic to conversions, or Content Agents that plan, write, and publish GEO pages to Webflow or Framer with a review inbox. Otterly has no published AI crawler-log product. Qwairy's crawler analytics start at Business, and the catalog still notes that Promptwatch-depth Agent Analytics (named bots, crawl-to-citation path, bot errors) is not documented the same way on the Qwairy listing.
Who should pick which
Choose Otterly when you want the cheapest credible first dashboard, a no-card trial, and you can live with weekly-ish freshness and a small prompt set. Choose Qwairy when you want a wider engine list at entry, MCP on Starter, and modules beyond pure mention tracking, and you are willing to manage credits.
The missing third option
If the question is whether AI search drove a session or a conversion, or which crawler hit which page before a citation, Promptwatch is the platform built for that loop. Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and the Meta AI crawler. Citation analytics go to page, domain, Reddit, and YouTube. Visitor analytics connect AI referrers to conversions. Content Agents publish to Webflow or Framer after a review inbox. Explore is free. Essential is $95 a month with a 7-day trial. Professional is $245. Business is $579. Agency Kick-off starts at $199.
Otterly is a fine first look. Qwairy is a fuller module map with a credit meter. For an ongoing program that needs evidence under the mention count, evaluate Promptwatch first. Start free and keep either tracker only if a narrow monitoring budget is the real constraint.