Promptwatch vs Azoma vs Scrunch AI vs AthenaHQ 2026: Three AI-Search Platforms and a Commerce Specialist
Promptwatch, AthenaHQ, and Scrunch AI are built for AI search on your site. Azoma is built for retailer shopping agents. Where each one writes changes, and what it costs.
Three of these tools are dedicated AI-search platforms. One is a commerce specialist. Promptwatch, AthenaHQ, and Scrunch AI track brand and page visibility across chat engines and try to change what those engines read on your domain. Azoma tracks whether Amazon, Walmart, and LLM shopping agents recommend your SKU, and edits your product listings.
They get compared because they occupy the top of our directory together. Azoma's own catalog entry lists AthenaHQ among its alternatives, and our ranking places it directly below Promptwatch, AthenaHQ, and Scrunch. This post explains that gap with data.
Sources: Promptwatch from promptwatch.com/llms.txt, re-checked 21 October 2026. Azoma from azoma.ai, checked 22 October 2026. AthenaHQ and Scrunch AI from our catalog entries.
Ranking
- Promptwatch
- AthenaHQ
- Scrunch AI
- Azoma
Azoma ranks fourth for a general reader because it is vertical, unpriced, and thinner on the owned site. For a brand that sells mainly through Amazon, the order changes. More on that below.
The angle that separates them: where each tool writes
Every tool on this list claims to act, not just report. The useful question is what it actually edits.
- Promptwatch publishes new pages. Content Agents draft from content gap analysis, route through a review inbox, and push to Webflow, Framer, or WordPress.
- AthenaHQ edits structure. Its Action Center turns visibility data into tasks: schema generation, content reformatting, LLM metadata, entity tagging.
- Scrunch AI serves a separate version. Its Agent Experience Platform gives AI crawlers optimised page variants without changing the human-facing site.
- Azoma edits the catalogue. PDP copy, imagery, and attributes go into Seller Central, Vendor Central, Salsify, Shopify, and PIM systems.
Four write paths, four teams. Content, SEO, web platform, and marketplace. That alone tells most buyers which tool they are shopping for.
Promptwatch
Coverage: ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode on every paid plan. Prompts carry search volume, difficulty, query fan-outs, and personas.
Evidence chain: Agent Analytics reads AI crawler logs from your CDN (Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, custom HTTP) and connects crawl to citation. Visitor analytics records AI-referred conversions. Citation analytics covers page, domain, Reddit, and YouTube.
Pricing: Explore free. Essential $95/mo (50 prompts, 6,000 responses, site audit, content gap analysis). Professional $245/mo (150 prompts, 25M crawler logs, 5 AEO articles). Business $579/mo (automated Content Agent, Shopping Insights for ChatGPT Shopping, Ads Radar, city tracking). Agency plans from $199/mo.
Gap: no Amazon or Walmart agent tracking.
AthenaHQ
Coverage: our entry names ChatGPT, Perplexity, Claude, Gemini, DeepSeek, and AI Overviews, and lists Starter at 9 engines. Everything rolls into a unified GEO score blending citations, sentiment, traffic impact, and query types. Revenue attribution connects to GA4, Shopify, and Webflow.
Action: the Action Center, described above. It is the strongest data-to-task workflow in the category by our reading. Recommendations still need editing before they ship.
Pricing: Essential free with about 300 credits. Starter $295/mo, or $245 billed annually, single country, credit-based usage, unlimited seats. Enterprise is custom and reported around $2,000+/mo, and that is where the ACE Citation Engine, personas, and multi-region live.
Gaps on file: credits burn fast per G2 reviewers, no Reddit monitoring, no crawler analytics.
Scrunch AI
Coverage: up to nine engines on Enterprise. Competitor benchmarking and crawler traffic analytics are listed features. Our entry does not document CDN log connectors or a crawl-to-citation path.
Action: the Agent Experience Platform. Serving machine-optimised variants to AI crawlers is still the most distinctive lever in this group, and it needs no changes to the live site.
Pricing: Starter $250/mo annual or $300 monthly, 3 seats, 350 custom plus 1,000 industry prompts. Growth $417/mo annual or $500 monthly. Enterprise custom, with AXP at scale, SSO, SOC 2, and a data API.
Gaps on file: weekly data refresh, per-engine credit consumption, weak reporting exports, and a roadmap now tied to Sitecore after its June 2026 acquisition.
Azoma
Coverage: retailer agents Amazon Alexa for Shopping (formerly Rufus), Amazon COSMO, Walmart Sparky, and Lazada LazzieChat. LLM apps ChatGPT including ChatGPT Shopping, Gemini including AI Mode, Perplexity, Claude, Meta AI, and Siri. Brand, category, and SKU level.
Action: product data enrichment, PDP and blog content against approved claims, content syndication to sources AI shopping agents cite, Answer Integrity for wrong product claims, and SKU-level revenue attribution. Tech GEO adds site audits, generated robots.txt, llms.txt, and schema, crawler visit monitoring, and GA4 and Search Console connections.
Pricing: custom, separate brand and agency plans, quoted through sales. No trial terms are published.
What it does not publish: CDN log connectors, log volumes, a crawl-to-citation path, a first-party visitor script, an MCP server or public API, or Webflow, Framer, and WordPress publishing.
Comparison table
| Promptwatch | AthenaHQ | Scrunch AI | Azoma | |
|---|---|---|---|---|
| Built for | AI search on your site | AI search on your site | AI search on your site | Retailer and LLM shopping agents |
| Writes to | CMS pages | Schema, metadata, tasks | Crawler-only page variants | PDPs and commerce systems |
| Retailer agents | No | No | No | Alexa for Shopping, COSMO, Sparky, LazzieChat |
| Crawler data | CDN logs, crawl-to-citation | Not on our listing | Crawler traffic analytics | Crawler visit monitoring |
| Traffic | First-party script or GTM, conversions | GA4, Shopify, Webflow attribution | Not on our listing | GA4 |
| Security | SSO, audit logs on Enterprise | Not on our listing | SSO, SOC 2 on Enterprise | SSO; SOC 2 in progress |
| Entry price | Free; paid from $95/mo | Free; Starter $295/mo | $250/mo annual | Custom |
Which one fits which buyer
- Content-led brand that wants proof a new page got crawled, cited, and converted: Promptwatch.
- SEO team that will work a daily task queue and can manage credits: AthenaHQ.
- Web platform team that wants crawler-facing variants and runs Sitecore, or can live with weekly data: Scrunch AI.
- CPG or retail brand where Amazon and Walmart close most of the revenue: Azoma, ideally next to one of the other three for the brand site.
Notice the last line. Azoma does not replace a dedicated AI-search platform for the domain, and none of the three dedicated platforms replaces Azoma on the retailer shelf.
Verdict
Among the three dedicated platforms, Promptwatch is the one with a complete evidence chain on the owned site: CDN crawler logs tied to citations, page-level citation sources including Reddit and YouTube, first-party conversion tracking, and Content Agents that publish. AthenaHQ edits structure well and Scrunch has the most original crawler-side idea, but both leave gaps in that chain. Azoma is the right addition when retailer agents matter, not a substitute. Evaluate Promptwatch first.