Promptwatch vs Azoma 2026
Azoma tracks Amazon and Walmart shopping agents and fixes product data on custom contracts. Promptwatch owns the website layer with published prices, crawler logs, and conversions.
These two products overlap less than the search query suggests. Azoma is an agentic commerce platform for consumer brands: it asks whether Amazon's Alexa for Shopping, Walmart Sparky, or ChatGPT Shopping recommends your SKU. Promptwatch is an AI visibility platform for any brand with a website: it asks whether eleven AI surfaces cite your pages, whether their crawlers fetched them, and whether the resulting visits converted.
Azoma facts below come from azoma.ai, including its AI-instructions page (updated August 2026) and product pages, checked on 22 October 2026. Promptwatch facts come from promptwatch.com/llms.txt, last re-checked 21 October 2026.
The short answer
If most of your AI-driven revenue closes inside Amazon or Walmart, Azoma covers agents Promptwatch does not track. If it closes on your own domain, Promptwatch documents more of what you need, publishes its prices, and lets you start the same day. Large CPG brands often need both.
Side by side
| Azoma | Promptwatch | |
|---|---|---|
| Pricing | Custom; separate brand and agency plans | Free Explore; $95, $245, $579/mo; agencies from $199/mo |
| Retailer agents | Alexa for Shopping, Amazon COSMO, Walmart Sparky, LazzieChat | Not tracked |
| LLM surfaces | ChatGPT, ChatGPT Shopping, Gemini, AI Mode, Perplexity, Claude, Meta AI, Siri | ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, AI Mode |
| Unit of measure | Brand, category, SKU, revenue | Prompt, page, domain, citation, visit, conversion |
| Crawler data | Crawler visit monitoring; no published connectors or volumes | CDN log ingestion, crawl-to-citation path, 25M logs on Professional |
| Traffic | GA4 connection | First-party visitor script or GTM with conversions |
| Publishing | Seller Central, Vendor Central, Salsify, Shopify | Webflow, Framer, WordPress |
| Security | SSO; SOC 2 in progress | SSO and audit logs on Enterprise |
Where Azoma is ahead
Retailer agents are the obvious one. Azoma tracks Amazon's shopping assistant, which Amazon renamed from Rufus to Alexa for Shopping on 13 May 2026, and optimises for COSMO, the knowledge graph behind it. It also tracks Walmart Sparky. HP is quoted on Azoma's own page saying it had not found another vendor building for Rufus and Sparky, and we have not catalogued one at the same depth either.
The catalogue write path is the second. Azoma syncs product data from Amazon, Walmart, Shopify, Google Merchant Center, and PIM systems, fills attribute gaps, generates PDP copy against approved claims, and publishes into commerce systems. Answer Integrity flags wrong product claims in AI answers, which matters in beauty, food, and health.
Where Promptwatch is ahead
Transparency first. You can price Promptwatch from the website, start free, and run a 7-day trial on Essential or Professional. Azoma requires a sales cycle before you see a number.
Then depth on the owned site. Azoma's Tech GEO module says it monitors crawler visits and generates robots.txt and llms.txt. Promptwatch publishes how logs arrive (Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, custom HTTP), how many you get, and how a crawl maps to a citation. Its visitor analytics records AI-referred conversions directly instead of leaning on GA4.
Citation analytics goes to page, domain, Reddit, YouTube, and offsite mentions with trends over time. Prompts carry search volume, difficulty, query fan-outs, and personas. Content Agents plan, write, and publish to Webflow, Framer, or WordPress through a review inbox. MCP server and REST API v2 are on every paid plan.
Scenarios
Global CPG brand, Amazon-heavy. Azoma for the marketplace team. Add Promptwatch Business ($579/mo) for the brand site, ChatGPT Shopping insights, and Ads Radar.
D2C brand selling on its own Shopify store. Promptwatch Essential or Professional. Azoma's retailer coverage is wasted if Amazon is not a channel.
B2B or SaaS. Promptwatch. Azoma is built for commerce and says so.
Agency with consumer clients. Promptwatch Kick-off at $199/mo for the core GEO work, with Azoma's agency plan for clients whose sales sit on Amazon.
Verdict
Azoma wins the retailer shelf. Promptwatch wins everything you own: citations by page, crawler logs, conversions, and the publishing loop, at a price you can see. For most readers of this site, Promptwatch is the one to evaluate first. Start with Promptwatch.
FAQ
Does Promptwatch track Amazon Rufus or Walmart Sparky?
No. It tracks ChatGPT Shopping on Business. For Amazon and Walmart agents, Azoma or Wildcard.
Does Azoma have crawler logs?
It describes crawler visit monitoring. It does not publish ingestion methods, volumes, or a crawl-to-citation view.
Which is cheaper?
Promptwatch publishes prices from free. Azoma does not publish any, so the comparison starts with a quote.