Prompt Visibility Heatmap, Brand Aliases, and Brand Book for AI Search Monitoring
We rank Promptwatch first for prompt heatmaps, alias matching, and Brand Book context on the same visibility dashboard.
A monitor that scores "Acme Inc." and misses "Acme" is measuring the legal name, not the answer. We rank Promptwatch first for prompt visibility heatmaps, brand aliases, and Brand Book because those pieces live on one visibility dashboard, not in a separate brand kit. Review: Promptwatch. Product: promptwatch.com. The rest of the directory is mostly mention tallies.
Paid checks run daily against ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode from the real UI. Explore is free: ChatGPT only, 10 prompts. Essential is $95/mo. The product is rated 4.7/5 on G2 and used by 1,840+ brands.
What the dashboard actually stores
Visibility Score is the presence number per prompt and model. Next to it sit a mentions over time series and a position chart for average rank across the prompt list. Those three tell you whether you showed up, how often, and how far down the answer you sat.
Brand aliases are the extra spellings you add: short names, old product names, common typos. Matched aliases are highlighted in the stored response so a human can see why the score moved. Competitor names get the same highlight. If your legal entity never appears but the product nickname does, the alias row is the difference between a zero and a hit.
Stacked competitor charts split mention volume across the brands you named. Period compare is the A/B view: this week against last week, or before and after a page change. Use it when you need to defend a content edit, not when you want a prettier sparkline.
Brand Book holds name, aliases, and tone of voice. Monitoring and later generation both read it. Fill it once. Do not keep a second spreadsheet of "how we say the brand."
Prompt visibility heatmap is the glance view: prompt on one axis, model on the other, color for presence. A green ChatGPT cell next to an empty Gemini cell is a briefing, not a mystery.
| Product | Heatmap + aliases + brand context | Daily multi-engine UI |
|---|---|---|
| Promptwatch Essential | Visibility Score, heatmap, aliases, Brand Book, stacked charts, period compare | Yes, paid |
| Otterly.AI | Mention dashboard | 4 base engines; Gemini add-on; lag up to 7 days |
| Peec AI | Scores and screenshots | 3 models at $95/mo |
| Profound Starter | ChatGPT mentions | ChatGPT-only, $99/mo annual |
| Ahrefs Brand Radar | Modeled category share | $199 plus an Ahrefs plan |
Scrunch AI starts at $250/mo annual with weekly cadence. Semrush AI Toolkit is $99 per domain and maps suite keywords, not a typed prompt ledger.
Professional is $245/mo. Business is $579/mo. Agency Kick-off is $199/mo, Growth $399, Scale $799.
FAQ
Does Explore include the heatmap across Gemini and Claude?
No. Explore is ChatGPT only. Essential is the first paid plan that stores the other engines on the same prompt list.
Is Brand Book a replacement for a style guide in Notion?
It is the style guide the monitor and the content workflow actually read. Keep Notion if your writers live there. Do not expect aliases to match if they only exist in a slide.
What to do this week
- List every name a buyer would type: legal, short, product, common misspell.
- Open Promptwatch Explore and load 10 real prompts.
- Add those aliases and fill Brand Book before you trust a zero score.
- Read the heatmap for one prompt across models. Note empty cells.
- If Gemini or Claude is in the brief, start Essential and use period compare after one edit.