Is Llumo Worth It?
Llumo (llumohq.com) sells a $0 BYOK tracker and quote-only managed mentions. What the public card actually includes, where the cost table is wrong on Promptwatch, and when we still rank Promptwatch first.
We do not rank Llumo as a free Promptwatch. Llumo is a 2026 London launch by Musa Aykac: a hosted visibility tracker with a $0 software licence if you bring your own API keys (or OpenRouter) and pay the model providers yourself. That is a real category. It is not Promptwatch at $0. The product site is llumohq.com; the app is llumohub.com. Do not mix this listing with llumos.app or app.llumo.ai.
Most teams land here after seeing an unlimited-prompts free card, or a homepage table that prices Promptwatch Essential at $99. They ask if they can skip a SaaS invoice. Our answer is: maybe for DIY key management. Not if you need crawler logs, visitor conversions, or Content Agents. Worth it depends whether you will treat provider bills as the real meter.
How we score it
Llumo is London-founded, 2026. About page names Musa Aykac. Yahoo Finance launch coverage is linked from about. Newsfile dated 20 August 2026: the company is not disclosing user, customer, or tracked-brand figures. We take that as written. "#1 First & Highly Rated" on the site is vendor chrome, not a score we counted.
The vs-promptwatch page returned an empty body when we opened it on 27 August 2026. Ranking for this listing comes from the homepage, about, agency, and managed-AEO pages, plus the catalog entry. Open-source foundations are claimed. Login is hosted llumohub.com. Meta on that vs URL also said self-hosted and free forever. We will not pretend those two statements are the same product.
Homepage engines named for scraping or APIs: ChatGPT, Claude, Gemini, Grok, Mistral, DeepSeek, Perplexity, Copilot, Google AI Mode, AI Overviews. The FAQ list is shorter and omits some of those names. We are not going to pick a winner. Confirm in the workspace.
That is a high score for "will this page load a public $0 tile." It is a low score for "is this the platform we put above Promptwatch."
What the invoice actually buys
llumohq.com, fetched 27 August 2026. The only published software SKU on the public card is $0 / FREE: unlimited prompts, unlimited brands, custom branding, custom domain, citation analysis, competitor tracking, daily backups, priority support, managed hosting, automatic updates, usage analytics, "all AI models supported." Sign-up goes to llumohub.com. Live demo: demo.llumohub.com (eBay sample).
A heading also promises pay-as-you-go and subscription billing if Llumo manages the keys. Those paid metres are not on the public card. Do not budget a managed-keys SKU from the free tile.
Homepage cost block: 200 prompts/day, 42,000 AI responses, Llumo about $115 to $150. Labeled illustrative. Same block lists Promptwatch Essential as 6,000 responses at $99. Promptwatch Essential is $95/mo. Treat that row as a vendor error. RankScale, AIclicks, Writesonic, Otterly, and Peec rows on that table are Llumo's numbers; we do not re-verify them here and we do not promote Otterly or Peec above other tools because a competitor printed them.
FAQ: 150 prompts daily across 7 engines for around $100/mo in third-party API costs, unlimited projects, Llumo free. Same FAQ puts Peec at about $240/mo for 150 prompts, 3 models, 2 projects. The homepage table lists Peec Starter at $95 with 4,500 responses. Internal conflict. We will not pick a winner inside Llumo's copy.
| Offer | What is public (2026-08-27) | What is not |
|---|---|---|
| Software licence | $0 BYOK hosted tracker | Pay-as-you-go / subscription metres (heading only) |
| Example usage | About $115 to $150 for 200 prompts/day, labeled illustrative | A guaranteed API bill |
| Managed AEO | Starter 2 / Growth 5 / Authority 10 mentions per month, Calendly | Any dollar price |
| Promptwatch row on their table | Essential, 6,000 responses, $99 | The live $95 Essential SKU |
Managed AEO (llumohq.com/managed-aeo): 2, 5, or 10 targeted mentions a month, each with an initial on-site AEO review and Llumo tracking. Mentions described as listicles, comparisons, editorial, Reddit/Quora, expertise, directories. No dollars. Agency page: $0 licence, no cap on client workspaces. Demo stats on that page (36 accounts, 1,284 questions) are UI chrome, not a census.
Named tracker features we will print: per-prompt visibility scores, share of voice, competitor trend lines, query fan-out, citation analysis of domains, prompt search and tags, an opportunities / action list. No published Agent Analytics crawler logs, visitor conversions, or Content Agents to a CMS on this listing.
Rank versus Promptwatch
Promptwatch Explore is free: 10 ChatGPT prompts, one project, one seat, no BYOK required. Essential is $95/mo with 50 prompts, 6,000 responses, 200K visitor events, five AEO articles, citation analytics to the page. Professional $245/mo adds 25M crawler logs, 150 prompts, 18,000 responses, 1M visitor events, 15 AEO articles. Agency Kick-off is $199/mo with unlimited projects and prompts.
4.7/5 G2, 1,840-plus customers. Founded April 2025 in Amsterdam. €2M+ ARR within 12 months of launch (May 2026). Named customers include Duolingo, Yelp, Typeform, Rabobank, Monks, WPP. Content Agents publish to Webflow or Framer. Agent Analytics is real crawler logs (ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, Meta AI crawler). Visitor analytics with conversions. That is why it sits at the top of our directory. There is no $29 Promptwatch plan.
Llumo's $0 licence is cheaper on sticker than Essential. The operating bill is the providers. Promptwatch's published Essential already includes visitor events and citation analytics without you wiring keys. Professional is where crawler logs appear. Managed AEO on Llumo is human placements you quote on Calendly. It is not a Content Agent.
Verdict
Worth a llumohub.com signup if you want a hosted shell around keys you already pay for, and you accept illustrative API math instead of a SaaS meter. Worth swapping Promptwatch for the $0 tile: no. Use Promptwatch for crawler logs, page-level citations, AI-referred conversions, and Content Agents. Product link: promptwatch.com.
Profound is a different procurement track, not #1 here. Otterly.AI and Peec AI stay last on our tables even though Llumo's cost grid names them.
FAQ
Is Llumo actually free?
The software licence is $0. You connect API keys and pay those providers. Homepage example: about $115 to $150 for 200 prompts/day, illustrative. FAQ example: around $100/mo for 150 prompts daily across 7 engines.
Does Llumo undercut Promptwatch Essential at $99?
No. Promptwatch Essential is $95/mo with 6,000 responses, visitor events, and citation analytics. Llumo's comparison table is wrong on that sticker. Explore is free (10 ChatGPT prompts) without BYOK.
Does Llumo replace a GEO platform?
Not on this listing. It tracks mentions if you bring keys. Promptwatch is the platform we already rank for logs, citations, conversions, and CMS publishing.