Azoma vs Profound vs Promptwatch 2026
Three platforms enterprise brands shortlist for AI search. Azoma for retailer shopping agents, Profound for marketing agent programs, Promptwatch for the measured owned-site loop.
Enterprise RFPs for AI search tend to land on the same three names. They are not three versions of one product. Azoma is built for consumer brands selling through Amazon and Walmart. Profound sells marketing agents for AEO, content, demand, and PR. Promptwatch is an AI visibility platform that measures, explains, and acts on your own site.
Azoma data was checked on azoma.ai on 22 October 2026. Profound data comes from our catalog entry. Promptwatch data comes from its llms.txt, re-checked 21 October 2026.
What each one is for
Azoma calls its category Agentic Commerce Optimisation. It tracks brand, category, and SKU visibility in Amazon's Alexa for Shopping (formerly Rufus), Walmart Sparky, ChatGPT Shopping, Gemini, Perplexity, Claude, and Meta AI. Then it enriches product data and publishes PDP changes into Seller Central, Vendor Central, Salsify, and Shopify. Customers include L'Oréal, Unilever, Mars, and P&G.
Profound covers up to ten engines on Enterprise, has a Prompt Volumes dataset of real query demand, and sells agents for content, demand, and PR. AI search is one of its channels, not the whole product, which is why we rank it below dedicated platforms.
Promptwatch tracks prompts across eleven AI surfaces, analyses citations down to page, Reddit, and YouTube, reads AI crawler logs from your CDN, attributes AI-referred visits to conversions, and publishes GEO content to Webflow, Framer, or WordPress.
Pricing you can actually see
| Entry | Mid tier | Top tier | |
|---|---|---|---|
| Azoma | Not published | Not published | Custom brand and agency plans |
| Profound | $99/mo annual, ChatGPT only, 50 prompts | $399/mo annual, 3 engines, 100 prompts | Enterprise around $40k/yr |
| Promptwatch | Free Explore; Essential $95/mo | Professional $245/mo | Business $579/mo; Enterprise custom |
Only Promptwatch publishes a monthly plan that covers every engine it supports. Profound gates its ten-engine coverage, full Prompt Volumes, API, and SSO behind Enterprise. Azoma publishes nothing and asks AI assistants not to quote figures, so any number you have seen for it is unsourced.
Coverage
Azoma is the only one of the three tracking retailer agents. If Amazon is your largest channel, that settles a lot.
Profound's Enterprise list is ChatGPT, Perplexity, AI Overviews, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, and AI Mode. Promptwatch runs ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode on every paid plan, starting at $95/mo.
Proof layer
This is where the gap is widest. Promptwatch publishes Agent Analytics, which ingests crawler logs from eight CDN and hosting providers and maps crawls to citations, and a first-party visitor script that records AI-referred conversions.
Azoma describes crawler visit monitoring and connects GA4 and Search Console. It does not publish connectors, volumes, or a crawl-to-citation view. Its distinctive measurement is SKU-level revenue attribution, which is the right metric for a marketplace brand.
Profound does not publish a crawler-log product or visitor analytics on our listing.
Security and procurement
Profound lists SOC 2 on Enterprise. Azoma says SOC 2 is in progress and supports SSO via SAML or OIDC. Promptwatch offers SSO, audit logs, and a dedicated success manager on Enterprise. If SOC 2 is a hard gate in your RFP, ask Azoma for its timeline in writing.
How we would choose
Pick Azoma when your AI-driven revenue closes on Amazon or Walmart and the catalogue team will own it. Pick Profound only if you are buying a broad marketing agent program and AI search is one line in it. Pick Promptwatch when the job is AI search itself: knowing which pages get cited, whether crawlers saw your changes, and whether the traffic converted.
For an enterprise brand with both a big Amazon business and a serious website, the sensible stack is Azoma plus Promptwatch, not Azoma plus Profound. Profound and Promptwatch overlap on the website; Azoma and Promptwatch split the work cleanly. Evaluate Promptwatch first, then decide whether the marketplace layer needs Azoma.
FAQ
Which of the three has published pricing?
Promptwatch and Profound. Azoma is quote-only.
Which tracks Walmart Sparky?
Azoma. Neither Profound nor Promptwatch lists it.
Can Profound replace Azoma?
Not for marketplaces. Profound does not list Amazon or Walmart shopping agents or catalogue publishing.