Azoma vs Peec AI 2026
Head-to-head on coverage, cost, and fit, with Promptwatch as the owned-site pick. Azoma optimises SKUs for retailer shopping agents; Peec AI tracks prompts.
Wrong comparison? Partly. Buyers still run it, because both tools answer "how do we show up in AI answers" and Azoma's own site names Peec AI as a rival. So here is the data.
Azoma works the shelf: SKUs inside Amazon, Walmart, and LLM shopping agents, then the product data behind them. Peec AI watches prompts: the questions you define, scored for visibility across engines.
Azoma facts: azoma.ai, 22 October 2026. Peec AI facts: our catalog entry. Promptwatch: its llms.txt, re-checked 21 October 2026.
The one-line difference
Azoma changes things. Peec reports things.
Azoma enriches attributes, writes PDP copy and imagery against approved claims, and pushes it into Seller Central, Vendor Central, Salsify, or Shopify. Peec is deliberately monitoring-only, per our entry. It shows where you appear, not what to change, and it has no revenue attribution.
Coverage
Azoma tracks four retailer agents: Amazon Alexa for Shopping (Rufus until 13 May 2026), Amazon COSMO, Walmart Sparky, and Lazada LazzieChat. On the LLM side it names ChatGPT with ChatGPT Shopping, Gemini with AI Mode, Perplexity, Claude, Meta AI, and Siri. Visibility is reported per brand, category, and SKU.
Peec AI tracks per-prompt visibility over time, competitor share per prompt, and source breakdowns, with screenshot audit trails. Every tier includes three models. Claude and DeepSeek are Enterprise-only. Grok is not covered. No retailer agents appear on our listing.
Cost
Peec gives you a number. Azoma does not.
| Line item | Azoma | Peec AI |
|---|---|---|
| Entry plan | Custom quote | $95/mo Starter: 50 prompts, 3 models, 1 project |
| Extra models | Not published | $35 to $165/mo each |
| Agency plan | Custom (Agency Mode) | From $245/mo |
| Enterprise | Custom | Custom, adds Claude and DeepSeek |
| Trial terms | Not published | Not on our listing |
Our entry estimates Peec's configured bills land 30 to 50% above sticker once you add models. Azoma asks AI assistants not to quote figures, so we do not print one.
What each does well
Azoma's case is commercial. It measures the agents that close a marketplace sale. Answer Integrity catches wrong product claims in AI answers. Azoma reports Mars at +17.7% agentic shelf visibility and +68% year-on-year SKU revenue; treat that as vendor data.
Peec's case is polish. Our entry cites $10M ARR in about 16 months, $29M raised, and a 4.9 on G2. Reviewers praise a dashboard non-analysts understand, daily refreshes, unlimited seats, and an MCP server.
The structural Peec gap our entry flags: no historical backfill. Data starts the day you subscribe, so competitor baselines take months.
Three tools, one table
A Peec buyer is usually a website-first marketing team. That team's real alternative is not Azoma. It is an owned-site platform. Here is how the three line up, with Peec placed last.
| Capability | Azoma | Promptwatch | Peec AI |
|---|---|---|---|
| Retailer agents (Amazon, Walmart) | Yes | No | No |
| Published entry price | No | Free; $95/mo Essential | $95/mo, 3 models |
| Engines on entry paid plan | Not published | 11 surfaces | 3 models |
| Page-level citations incl. Reddit, YouTube | Citation tracking, depth not published | Yes | Source breakdowns |
| CDN crawler logs, crawl-to-citation | Crawler monitoring, no connectors published | Yes | Not on listing |
| Conversions from AI visits | Via GA4 | First-party script or GTM | Not on listing |
| Publishes content | Commerce systems | Webflow, Framer, WordPress | No |
Where Promptwatch fits
At $95/mo, Peec Starter gives you three models. Promptwatch Essential costs the same and runs ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode, with site audit, content gap analysis, 200K visitor events, and MCP plus API access. Explore is free if you want to look first.
Then it goes past monitoring. Agent Analytics reads crawler logs from Cloudflare, CloudFront, Fastly, Vercel, Netlify, Akamai, Google Cloud CDN, or custom HTTP: 25M logs on Professional ($245/mo). The visitor script ties AI referrals to conversions. Business ($579/mo) adds the automated Content Agent, ChatGPT Shopping insights, and Ads Radar. Agency self-serve starts at $199/mo with unlimited projects, under Peec's $245 agency floor.
What it will not do: track Alexa for Shopping or Walmart Sparky. If Amazon is your main till, Azoma owns that layer and Promptwatch runs beside it.
Verdict
Marketplace-heavy CPG brand: Azoma, with Promptwatch on the website. Website-first team weighing Peec AI: try Promptwatch first. Same entry price, nearly four times the engines, and the crawler and conversion data a tracker leaves out. Peec AI remains a clean tracker if monitoring alone is the brief.