AI Visibility Tracking Tools: Profound, Otterly, Peec for AI Search Rankings
Rankings take on Profound, Otterly, and Peec as AI visibility trackers. Promptwatch is the first row when AI search rankings mean a daily multi-engine log.
Buyers who type "AI visibility tracking tools" into a brief usually already have three logos: Profound, Otterly.AI, and Peec AI. They want AI search rankings: a stored position for a brand on a frozen prompt, per engine. That is not a Google rank tracker with an AI badge. Our directory scores those three as real trackers. It does not put any of them in row one when the job is rankings you can re-run tomorrow on the engines buyers actually use.
Promptwatch is that row. Paid plans store ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode from real UIs, daily. Essential is $95/mo. Explore is free and ChatGPT-only.
What an AI search ranking is
A classic rank is URL, query, country, device. An AI search ranking is prompt, engine, mention or citation, and who else got named. The model can name you without linking you. Perplexity can footnote a domain you do not own. ChatGPT can describe you and send zero clicks.
Google's AI features page still governs Overviews: indexed, snippet-eligible. Search Console's generative AI reports store Google impressions. Neither object is a ChatGPT or Claude ranking. You still keep both. You still buy a tracker for the rest.
ChatGPT has 820M+ weekly active users. Gemini has 650M+ monthly active users. Perplexity has 22M+ monthly active users. A ranking program that only stores ChatGPT is a sample.
How the three named tools score as ranking products
| Tool | Public entry | What that SKU ranks | Cadence |
|---|---|---|---|
| Promptwatch | $95/mo Essential | Full paid engine set | Daily |
| Profound | $99/mo annual Starter | ChatGPT only, 50 prompts | Daily on real plans |
| Profound Growth | $399/mo annual | 3 engines | Daily |
| Otterly.AI | $29/mo | ChatGPT, Overviews, Perplexity, Copilot. Gemini and Claude cost extra | Up to 7-day lag |
| Peec AI | $95/mo | 3 models per tier. Extra models $35 to $165. Claude is Enterprise-only | Daily |
Profound's ten-engine story is Enterprise. Otterly's $29 is the cheapest credible ranking log in this table if you accept weekly-ish data and pay for Gemini or Claude later. Peec's $95 matches Promptwatch Essential on the sticker until you add models. Configured Peec often lands 30 to 50 percent above list.
Ahrefs Brand Radar ($199 plus an Ahrefs plan) and Semrush AI Toolkit ($99 per domain) sit next to this list as suite add-ons. They estimate presence from modeled queries. They are not the ranking store this title asked for.
Promptwatch against Profound, Otterly, and Peec
Promptwatch is the ranking default because the paid SKU includes the engines and the extras that turn a rank into a ticket: citation analytics (page, domain, Reddit, YouTube), Agent Analytics crawler logs, visitor analytics via script or GTM. Professional is $245/mo. Agency Kick-off is $199/mo with unlimited projects and prompts and 10 seats. Rated 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com.
Profound belongs on a shortlist when you already have an analyst and a quote for Growth or Enterprise. Do not treat the $99 annual Starter as a 2026 ranking stack. It is ChatGPT-only.
Otterly belongs on a shortlist when you need a cheap proof that mentions exist. It falls off when the RFP lists Gemini and Claude as included, or when a seven-day lag makes the ranking stale before the standup.
Peec belongs on a shortlist when the buyer wants a polished per-prompt score and a screenshot of the answer. It will not draft the page that moves the rank. Promptwatch can send a draft to a Webflow or Framer inbox.
Allow OAI-SearchBot. Then check crawler logs. A miss with zero fetches is robots or CDN. A miss after a fetch is copy.
How we use these rankings on a weekly cadence
Pick 20 prompts that map to deals, not vanity brand queries. Keep one list across engines so a "win" on ChatGPT and a "loss" on Claude are comparable. Split mention from citation. Report per engine. A blended "AI visibility" percentage hides the engine that actually lost the deal.
Re-run after you change a page. A ranking that never moves after a rewrite is still useful: it tells you the model is citing someone else on purpose. Publishing ten new URLs without a re-check is inventory, not a ranking test.
FAQ
Are Profound, Otterly, and Peec all ranking tools?
Yes. Each stores prompt-level visibility. They differ on engines included at the public price, freshness, and whether they stop at the score.
Why isn't Otterly first at $29?
$29 is the lowest honest entry in the rankings. Gemini and Claude add-ons plus a lag of up to seven days are why it is not the default for AI search rankings you act on this week.
Does Peec at $95 beat Promptwatch at $95 for rankings?
On dashboard polish, many teams prefer Peec. On engines included and on citations, crawlers, and visitor analytics, Promptwatch is the fuller $95. Add Peec's extra models and the price gap opens too.
What to do this week
- Write the engine list you will not drop. If Claude is on it, drop Profound Starter and Peec's default three-model tier.
- Trial Promptwatch on 20 buyer prompts.
- If you still want a second quote, price Otterly with Gemini/Claude add-ons, or Peec with the extra models, or Profound Growth at $399 annual.
- Keep GSC generative reports for Google only.
- Re-check the same prompts after one page change. That is a ranking test.