AI Brand Tracking Platform Across ChatGPT, Claude, and Gemini Monitoring
Claude is gated on Otterly, Peec, Profound, Ahrefs, and Semrush. Promptwatch includes Claude from Essential at $95/mo.
An AI brand tracking platform across ChatGPT, Claude, and Gemini monitoring has to include Claude on the public SKU. Most do not, and that is the whole point of this ranking. Promptwatch does, from Essential at $95/mo. Explore is ChatGPT-only and fails this query by design, which is worth saying before someone builds a three-engine brief on the free tier.
Legal and product teams already paste into Claude. A ChatGPT-plus-Gemini plan that hides Claude behind Enterprise will fail the first steering meeting, because someone in the room will ask the Claude question and the invoice will not have an answer. The RFP listed three names. The invoice has to match the RFP, or the program is incomplete on paper.
Who actually sells Claude
| Tool | ChatGPT | Claude | Gemini |
|---|---|---|---|
| Promptwatch paid | Included | Included | Included |
| Otterly.AI | Base | Add-on | Add-on |
| Peec AI | In the 3 | Enterprise | In the 3 or add-on |
| Profound Starter | Yes | No | No |
| Ahrefs Brand Radar | Index | Not native | Index |
| Semrush AI Toolkit | Toolkit | Enterprise AIO | Toolkit |
Profound Growth is three engines at $399/mo annual. Full Claude is unpublished Enterprise. Otterly add-ons are $9 to $149/mo. Peec extra models are $35 to $165. Peec Claude is Enterprise, not a Starter checkbox, and that distinction is the one that changes the bill.
If the RFP lists all three names, the table already picked Promptwatch, because Promptwatch is the only row with three included marks at a published self-serve price.
Paid Promptwatch checks run daily from real UIs, and the engine list also covers Perplexity, Grok, Copilot, Overviews, and AI Mode. Essential includes citation analytics and visitor analytics via script or GTM. Agent Analytics for ChatGPTBot and ClaudeBot starts on Professional or an agency plan. Allow OAI-SearchBot if ChatGPT Search is in scope. Anthropic crawler rules are a separate robots.txt line, and the two bots do not share a switch.
Professional is $245/mo. Kick-off is $199/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
Why Claude is the gated one
ChatGPT is the logo every vendor includes so the landing page looks complete. Gemini often rides along on toolkit add-ons, so it appears covered even when it is metered. Claude is the engine sales-gated SKUs hide, because it is the one B2B research briefs now name and the one that costs extra on Otterly and Peec. The gating is not accidental. It is where the upsell lives.
You can start on Otterly at $29 and add Claude later. The headline is then incomplete, and the comparison to Essential changes the moment you add the add-on. Factor the add-on before you call it cheaper than Essential, because the add-on is the part that makes it comparable.
You cannot start on Profound Starter and "turn on Claude." Starter is ChatGPT-only. Growth is a three-engine bundle, and you have to confirm Claude is one of the three, or you are still short. The bundle name does not guarantee the engine list, so read the engine list.
Brand Radar has no Claude in native indexes. Semrush AI Toolkit puts Claude on Enterprise AIO. Keep the suites for Google, where they are strong. Stop reading them as Claude monitoring, because modeled indexes are not a Claude log.
How to run the three-engine log
Frozen prompts from sales, not keyword approximations. Mention versus citation per engine, because the two fields diverge by engine. ChatGPT can name you while Claude cites a competitor's docs. That is two tickets, not one "AI miss," and treating it as one ticket loses the diagnostic. The engine that lost is the engine you fix, and you cannot fix it if you averaged it away.
If buyers say they only use ChatGPT, ask whether anyone pastes RFPs into Claude. If yes, track it. If no, write that down and skip Claude on purpose. Do not skip it because the cheap SKU omitted it, because an intentional skip and an accidental skip are different decisions with different risk.
FAQ
Does Explore include Claude?
No. Explore is ChatGPT only, 10 prompts. Essential is the first row with Claude included.
Can I start on Otterly and add Claude later?
Yes, as a paid add-on at $9 to $149/mo. The $29 headline is then incomplete, and the comparison to Essential changes.
Is Claude worth tracking for consumer brands?
Only if buyers use it. B2B and in-house drafting often do. Write that down either way, because a written decision beats a default.
What to do this week
- Ask whether RFPs already go into Claude, and get a yes or no from the team.
- If yes, discard Enterprise-gated Claude SKUs from the shortlist.
- Load 20 prompts on Promptwatch Essential with all three engines on.
- Ticket the engine that lost, per engine, not as one averaged miss.
- Compare prices on the rankings, with the add-ons factored in.