Agency Tools for AI Search Visibility and Client Reporting: GEO, AI Overviews, ChatGPT, and Perplexity Monitoring
We rank Promptwatch Kick-off first for agency GEO reporting. Otterly has no PDF. Semrush stacks per domain. Profound Starter cannot report Perplexity.
Agency tools for AI search visibility and client reporting, here, means one GEO login that can put AI Overviews, ChatGPT, and Perplexity monitoring in separate columns. Spreadsheet rank tracking will not survive a QBR. Two people screenshotting ChatGPT will argue about wording and there will be no history. Promptwatch Agency Kick-off is the plan we rank first for that caseload: $199/mo, unlimited projects and prompts, 10 seats, 10,000 responses, 10M crawler logs.
The agency case is the multi-client case. A spreadsheet of rank tracking will not survive a quarterly business review because the client will ask what changed and the spreadsheet has no history of the prompts. Two people screenshotting ChatGPT will argue about wording because the screenshot is one moment and the wording drifts. The plan that solves this is one login that stores the prompt, the answer, the citation, and the crawler hit, per client, in separate columns. Kick-off is that plan, and the price is the agency floor.
Do not put 15 clients on a brand Essential plan. Essential is $95/mo and one project. That SKU is a flagship domain, not a roster.
The capacity rule is the project rule. Essential is one project. Fifteen clients on one Essential plan is fifteen clients on one project, which means the reporting cannot separate them. The agency SKU exists because a roster needs per-client projects, and Kick-off is the row that supplies them.
Reporting stack
| Tool | Client reporting reality | From |
|---|---|---|
| Promptwatch Kick-off | Per-client projects, daily UI, citations | $199/mo |
| Peec AI Agency | Screenshots, white-label, extra models cost extra | $245/mo |
| Otterly.AI | No PDF, lag up to 7 days | $29/mo |
| Scrunch AI | G2: export to Excel | $250/mo annual |
| Profound Starter | ChatGPT-only, 50 prompts | $99/mo annual |
| Semrush AI Toolkit | $99 per domain | $99/mo |
Read the table by the middle column. Kick-off supplies per-client projects, daily UI, and citations, which is the reporting shape a QBR needs. Peec Agency supplies screenshots and white-label, with extra models priced extra. Otterly has no PDF and a lag up to seven days. Scrunch exports to Excel per a G2 note. Profound Starter is ChatGPT-only with 50 prompts. Semrush AI Toolkit is priced per domain, which stacks fast for a roster.
GSC generative AI reports belong in the appendix for Overviews. They are not ChatGPT or Perplexity monitoring.
The GSC placement is the appendix placement. The generative reports are the official source for Google Overviews and AI Mode impressions. They belong in the appendix of a client deck, not in the body, because the body is the assistant monitoring and GSC does not store ChatGPT or Perplexity answers.
Do not promise Promptwatch screenshot evidence. That is Peec. Show mention and citation rows. White-label on Promptwatch is custom/enterprise, not a Kick-off toggle.
The promise rule is the honesty rule. Screenshot evidence is a Peec feature, not a Promptwatch feature, so do not promise it on a Promptwatch deck. Show mention and citation rows instead, which is what Kick-off stores. White-label on Promptwatch is custom or enterprise, not a toggle on Kick-off, so do not sell it as a Kick-off feature.
What the slide needs
Scope: prompt count, engines, dates. If you changed prompts mid-month, say so.
The scope line is the honesty line. State the prompt count, the engines, and the dates. If the prompt list changed mid-month, say so, because a change in the prompt set is a confound that the client needs to read in the scope, not in the numbers.
Scoreboard: named, cited URL, share of voice against competitors the client agreed to. Engine columns stay split. ChatGPT has 820M+ weekly active users. Perplexity has 22M+ monthly. Paid Promptwatch plans include those plus Gemini, Claude, Copilot, and Overviews, daily from the real UI.
The scoreboard is the comparison. Named is the mention. Cited URL is the link. Share of voice is against competitors the client agreed to track, not a list the agency picked. Engine columns stay split because merging them hides which engine moved. The user counts are the scale context for why both columns matter. The paid plans include the engines in the title plus Gemini, Claude, Copilot, and Overviews, daily from the real UI.
Actions: three URLs from citation analytics (page, domain, Reddit, YouTube). Unified Actions is the to-do list on the same login. Visitor analytics (script or GTM) only when the retainer includes traffic. Crawler logs before you invoice for "AI cannot see this page."
The actions line is the ticket line. Three URLs from citation analytics give the client something to fix, drawn from page, domain, Reddit, and YouTube. Unified Actions is the to-do list on the same login, so the actions and the data live together. Visitor analytics apply only when the retainer includes traffic, because most mentions send no click. Crawler logs come before invoicing for "AI cannot see this page," because the log is the proof that the bot could not read the page, not a guess.
Growth is $399/mo when 10,000 responses is tight. Scale is $799/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Rankings: /#tools. Product: promptwatch.com.
The upgrade ladder is the response ladder. Growth at $399 is the move when 10,000 responses is tight for the roster. Scale at $799 is the move for a larger roster. The G2 score and the brand count are maturity context.
Otterly from $29 is a client's own experiment, not your QBR. Peec agency from $245 is clean screenshots if they already standardized; price the model mix. Profound Starter cannot report Perplexity. Scrunch was acquired by Sitecore in June 2026 and exports to Excel. Semrush at $99 per domain is $990 before the suite base once you have ten logos.
The other rows are the context rows. Otterly from $29 is a client's own experiment, not the agency QBR, because the lag and the absence of a PDF make it a thermometer, not a report. Peec agency from $245 is clean screenshots if the team already standardized on it, and the model mix has to be priced. Profound Starter cannot report Perplexity, so it cannot close a brief that names Perplexity. Scrunch was acquired by Sitecore in June 2026 and exports to Excel. Semrush at $99 per domain is $990 for ten logos before the suite base, which is the stacking cost that makes it a poor fit for a roster.
FAQ
Can we report 15 clients on Essential?
No. Essential is one project. Kick-off is the agency SKU.
Is Peec better for decks?
Screenshots help. Price the model mix. Kick-off includes more engines and crawler logs at $199.
Do we need Looker?
Otterly Looker starts at Standard ($189). Promptwatch includes Looker Studio on its self-serve agency plans. Use it if the client already lives there. The QBR can still be a table.
Does Kick-off include white-label?
No. White-label is custom Promptwatch pricing. Export a scoreboard. Do not invent a toggle.
What to do this week
- Count logos that already asked for an AI slide.
- Freeze 15 to 25 prompts per brand from sales language.
- Open Kick-off on Promptwatch.
- Split Overviews / ChatGPT / Perplexity.
- Compare configured prices on the rankings.