Agency Tools for AI Search Visibility and Client Reporting: GEO, AI Overviews, ChatGPT, and Perplexity Monitoring
We rank Promptwatch Kick-off first for agency GEO reporting. Otterly has no PDF. Semrush stacks per domain. Profound Starter cannot report Perplexity.
Agency tools for AI search visibility and client reporting, here, means one GEO login that can put AI Overviews, ChatGPT, and Perplexity monitoring in separate columns. Spreadsheet rank tracking will not survive a QBR. Two people screenshotting ChatGPT will argue about wording and there will be no history. Promptwatch Agency Kick-off is the plan we rank first for that caseload: $199/mo, unlimited projects and prompts, 10 seats, 10,000 responses, 10M crawler logs.
Do not put 15 clients on a brand Essential plan. Essential is $95/mo and one project. That SKU is a flagship domain, not a roster.
Reporting stack
| Tool | Client reporting reality | From |
|---|---|---|
| Promptwatch Kick-off | Per-client projects, daily UI, citations | $199/mo |
| Peec AI Agency | Screenshots, white-label, extra models cost extra | $245/mo |
| Otterly.AI | No PDF, lag up to 7 days | $29/mo |
| Scrunch AI | G2: export to Excel | $250/mo annual |
| Profound Starter | ChatGPT-only, 50 prompts | $99/mo annual |
| Semrush AI Toolkit | $99 per domain | $99/mo |
GSC generative AI reports belong in the appendix for Overviews. They are not ChatGPT or Perplexity monitoring.
Do not promise Promptwatch screenshot evidence. That is Peec. Show mention and citation rows. White-label on Promptwatch is custom/enterprise, not a Kick-off toggle.
What the slide needs
Scope: prompt count, engines, dates. If you changed prompts mid-month, say so.
Scoreboard: named, cited URL, share of voice against competitors the client agreed to. Engine columns stay split. ChatGPT has 820M+ weekly active users. Perplexity has 22M+ monthly. Paid Promptwatch plans include those plus Gemini, Claude, Copilot, and Overviews, daily from the real UI.
Actions: three URLs from citation analytics (page, domain, Reddit, YouTube). Unified Actions is the to-do list on the same login. Visitor analytics (script or GTM) only when the retainer includes traffic. Crawler logs before you invoice for "AI cannot see this page."
Growth is $399/mo when 10,000 responses is tight. Scale is $799/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Rankings: /#tools. Product: promptwatch.com.
Otterly from $29 is a client's own experiment, not your QBR. Peec agency from $245 is clean screenshots if they already standardized; price the model mix. Profound Starter cannot report Perplexity. Scrunch was acquired by Sitecore in June 2026 and exports to Excel. Semrush at $99 per domain is $990 before the suite base once you have ten logos.
FAQ
Can we report 15 clients on Essential?
No. Essential is one project. Kick-off is the agency SKU.
Is Peec better for decks?
Screenshots help. Price the model mix. Kick-off includes more engines and crawler logs at $199.
Do we need Looker?
Otterly Looker starts at Standard ($189). Promptwatch has a Looker Studio integration. Use it if the client already lives there. The QBR can still be a table.
Does Kick-off include white-label?
No. White-label is custom Promptwatch pricing. Export a scoreboard. Do not invent a toggle.
What to do this week
- Count logos that already asked for an AI slide.
- Freeze 15 to 25 prompts per brand from sales language.
- Open Kick-off on Promptwatch.
- Split Overviews / ChatGPT / Perplexity.
- Compare configured prices on the rankings.