Truffle review: pricing, features & alternatives
Ranked #180Daily AI visibility tracking on six AI surfaces with strategy recommendations, from $69/mo.
Our verdict
Truffle gets the engine coverage right at a low price, and it adds personas and task lists that cheaper trackers skip. The constraint is volume: 25 prompts on Starter and 200 on the $399 tier is thin for a real program, and extra prompts cost $110 per 50. If you need hundreds of prompts, page-level citation sources and proof that AI visits convert, Promptwatch's Professional plan at $245/mo covers more ground.
Best for: Startups and small agencies that want the same six AI surfaces on a low entry plan and can work within a small prompt count.
Truffle (runtruffle.com) is an AI visibility tracker that runs the same six surfaces on every plan: ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with the top 10 search results, and Google AI Mode. Prompts refresh daily, except AI Mode, which refreshes weekly. Plans add buyer personas, strategy recommendations and assignable tasks, and the higher tiers list crawler logs and a source outreach tool. Prices are the same number in USD or EUR, excluding VAT.
Pricing read on runtruffle.com/pricing on 15 October 2026: a 7-day trial with full access and no card; Starter $69/mo ($63/mo annually) for 2 brands and 25 prompts; Standard $189/mo ($174/mo annually) for 5 brands and 100 prompts; and Pro / Agency $399/mo ($367/mo annually) for 15 brands and 200 prompts with API access. Grok is an add-on, and 50 more prompts cost $110 a month.
Truffle covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.
What each plan includes
runtruffle.com/pricing (read 15 October 2026). Trial: $0 for 7 days, 1 brand, 25 prompts, 2 personas, 1 seat, 2 recommendations, crawler logs and source outreach. Starter: $69/mo or $63/mo annually, 2 brands, 25 prompts total, 5 personas, 2 seats, 5 recommendations a month. Standard: $189/mo or $174/mo annually, 5 brands, 100 prompts, unlimited personas, 5 seats, 25 recommendations, crawler logs and source outreach. Pro / Agency: $399/mo or $367/mo annually, 15 brands, 200 prompts, unlimited seats and recommendations, plus REST API access at 5,000 calls a day.
Add-ons stack on top: Grok at $5, $25 or $50 a month depending on the tier, 50 more prompts at $110 a month, and 5 more brand slots at $19 a month from Standard up. DeepSeek, Meta Llama and other models are available on request.
Coverage and gaps
Six surfaces on every plan is the selling point, and including the Google top 10 alongside AI Overviews helps compare classic and AI results. The Claude model tracked is Haiku, which is not the model most paying Claude users see.
The pricing page does not explain how crawler logs are collected or what they show, so ask for a demo of that view before you rely on it.
What this listing documents
Every row below is a capability we already listed for Truffle. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.
| Capability on this listing | Source |
|---|---|
| Six surfaces on every plan: ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with SERP top 10, Google AI Mode | Sourced for this review |
| Daily refresh, with Google AI Mode refreshed weekly | Sourced for this review |
| Buyer personas: 5 on Starter, unlimited from Standard | Sourced for this review |
| Strategy recommendations and assignable tasks: 5 a month on Starter, 25 on Standard, unlimited on Pro / Agency | Sourced for this review |
| Crawler logs and a source outreach tool listed on Standard and Pro / Agency | Sourced for this review |
| REST API on Pro / Agency, 5,000 calls a day, for Looker Studio, BigQuery or Slack bots | Sourced for this review |
| Add-ons: Grok from $5/mo, 50 more prompts for $110/mo, 5 more brands for $19/mo | Sourced for this review |
What you still need after this product
On this listing, Truffle is a AI visibility tracker for Startups and small agencies that want the same six AI surfaces on a low entry plan and can work within a small prompt count. What we sourced here: Six surfaces on every plan: ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with SERP top 10, Google AI Mode; Daily refresh, with Google AI Mode refreshed weekly; Buyer personas: 5 on Starter, unlimited from Standard; Strategy recommendations and assignable tasks: 5 a month on Starter, 25 on Standard, unlimited on Pro / Agency; Crawler logs and a source outreach tool listed on Standard and Pro / Agency.
If you buy Truffle for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
What Promptwatch covers that this listing does not
Truffle's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).
The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.
| Promptwatch platform layer | Truffle on this listing |
|---|---|
| AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors | Listed for this vendor |
| Visitor analytics: AI-referred sessions and conversions | Not on this listing |
| Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox | Not on this listing |
| Citation analytics at page, domain, Reddit, YouTube, and offsite level | Not on this listing |
| Prompt volumes, difficulty, query fan-outs, personas, city-level geo | One of volume, difficulty, personas, or geo is listed; not the full Promptwatch prompt-intel set |
| Prompt and citation trends (what changed between checks) | Not on this listing |
| ChatGPT Shopping tracking and Ads Radar | Not on this listing |
| Agent Chat, Unified Actions, MCP server / REST API on paid plans | MCP or API listed; Agent Chat and Unified Actions are not documented here |
Truffle pricing
| Plan | Price | What you get |
|---|---|---|
| Trial | $0 for 7 days | 1 brand, 25 prompts, all six surfaces, 2 personas, 1 seat, crawler logs, source outreach |
| Starter | $69/mo ($63/mo billed annually) | 2 brands, 25 prompts total, daily refresh, 5 personas, 2 seats, 5 recommendations/month |
| Standard | $189/mo ($174/mo billed annually) | 5 brands, 100 prompts, unlimited personas, 5 seats, 25 recommendations, crawler logs, source outreach |
| Pro / Agency | $399/mo ($367/mo billed annually) | 15 brands, 200 prompts, unlimited seats and recommendations, crawler logs, source outreach, REST API |
How Truffle compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| Truffle (#180) | AI visibility tracker | From $69/mo ($63/mo billed annually) | Startups and small agencies that want the same six AI surfaces on a low entry plan and can work within a small prompt count. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| AIclicks (#92) | AI visibility tracker | From $59/mo | European SMBs that want daily tracking with actual customer reviews behind it — and only need a few engines at a time. |
| GenRank (#181) | AI visibility tracker | From $69/mo; 7-day trial | Marketing teams whose main question is how ChatGPT presents them, and who want fan-out and ad data in the same tool. |
Key features
- Six surfaces on every plan: ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with SERP top 10, Google AI Mode
- Daily refresh, with Google AI Mode refreshed weekly
- Buyer personas: 5 on Starter, unlimited from Standard
- Strategy recommendations and assignable tasks: 5 a month on Starter, 25 on Standard, unlimited on Pro / Agency
- Crawler logs and a source outreach tool listed on Standard and Pro / Agency
- REST API on Pro / Agency, 5,000 calls a day, for Looker Studio, BigQuery or Slack bots
- Add-ons: Grok from $5/mo, 50 more prompts for $110/mo, 5 more brands for $19/mo
Frequently asked questions
Which AI engines does Truffle track?
ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Overviews with the SERP top 10, and Google AI Mode on every plan. Grok is a paid add-on; other models are on request.
How many prompts do you get on Truffle?
25 on Starter, 100 on Standard and 200 on Pro / Agency, counted in total across your brands. Each extra block of 50 prompts costs $110 a month.
Does Truffle have an API?
Yes, on Pro / Agency only: a REST API with 5,000 calls a day.
Does Truffle include AI crawler logs like Promptwatch Agent Analytics?
This listing documents bot or crawler-log style coverage for Truffle. Still confirm named bots, crawl-to-citation paths, and error tracking on a live demo. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits.
Can Truffle show AI-referred traffic and conversions?
Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.
Does Truffle publish GEO articles to a CMS?
Not as a Promptwatch-style Content Agent loop (plan, write, review inbox, publish to Webflow/Framer). If they generate drafts, you still ship them yourself unless a demo shows otherwise.
Does Truffle document query fan-outs, prompt volumes, or city-level tracking?
This listing documents at least part of prompt intelligence (volume, difficulty, fan-outs, personas, or geo) for Truffle.
Does Truffle track ChatGPT Shopping or sponsored AI placements?
Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.
Truffle vs Promptwatch?
Use Truffle for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
Best Truffle alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Lithuanian tracker with real reviews, daily refresh — and engine access that's tighter than the marketing.
Best for: European SMBs that want daily tracking with actual customer reviews behind it — and only need a few engines at a time.
- Real review footprint: G2 4.8/5 (~30 reviews), Trustpilot 4.4/5 — rare in this wave of tools
- Daily refresh even at entry tier
ChatGPT-focused AI visibility tracker with query fan-outs and ad insights, from $69/mo.
Best for: Marketing teams whose main question is how ChatGPT presents them, and who want fan-out and ad data in the same tool.
- Daily updates from the entry plan
- Query fan-outs and ad data on Pro, which many trackers lack
AI rank tracking with site audits scored for generative-engine readability.
Best for: Technical marketers who want the widest engine coverage per dollar and will tolerate credit math and a fast-changing UI.
- Audit layer at a tracker price
- Very accessible entry cost