Otterly AI ChatGPT and Claude Brand Mentions Tracking
Otterly includes ChatGPT in the $29 base four. Claude is a $9 to $149 add-on with up to a 7-day lag. We rank Promptwatch first for daily Claude.
Otterly AI ChatGPT and Claude brand mentions tracking is two different SKUs. ChatGPT is in Otterly.AI's base four, which is ChatGPT, Overviews, Perplexity, and Copilot. Claude is a paid add-on at $9 to $149 per month. Lite is $29 per month, 15 prompts, lag up to seven days. That is the honest Otterly pitch, and it is the pitch we give when someone asks why Otterly is cheap. We still rank Promptwatch first when both engines need a daily log on one invoice, because "both engines" and "daily" are the two words that move the recommendation.
The honest pitch matters because the cheap pitch hides the add-on. A prospect reads "$29, includes AI search" and assumes Claude is inside the price. It is not. Claude is a separate line, and the line costs between $9 and $149 depending on volume. The configured bill is the bill that answers the brief, and the brief here is "ChatGPT and Claude." A pitch that names only the base price answers a different brief, and that brief does not include Claude.
Essential is $95 per month and includes ChatGPT and Claude plus Gemini, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode from the real UI. Explore is free, ChatGPT-only, 10 prompts. Review: Promptwatch. Product: promptwatch.com. Rankings.
ChatGPT has 820 million or more weekly active users. Claude is the B2B research engine a lot of RFPs now name. A $29 row that "includes AI" does not include Claude until you pay the add-on, and the add-on is the part that turns a $29 row into something noticeably more.
The reason Claude sorts the SKUs is the reason RFPs name it. Claude is the engine a buyer uses when they want a long, reasoned answer to a procurement question. A brand that is invisible on Claude is invisible at the moment a buyer is forming a shortlist. That makes Claude a higher-stakes engine than its user count suggests, and it is why vendors hold it back for a paid tier. The engine that matters most to a B2B deal is the engine that costs extra to monitor.
Side by side
| Otterly Lite + Claude add-on | Promptwatch Essential | |
|---|---|---|
| ChatGPT | Yes (base four) | Yes |
| Claude | Extra $9 to $149/mo | Included |
| Refresh | Up to 7 days | Daily UI |
| Prompts | 15 | 50 |
| Citations / crawls / visits | Mentions | Citations and visits; Agent Analytics on Professional or agency |
| Price | $29/mo + Claude | $95/mo |
Configured Otterly is often not $29 once Claude is required. Configured Promptwatch at $95 is the full paid engine set, with Claude inside the price rather than bolted on. The comparison only works if you configure both for the same brief, and the brief here is "daily Claude and ChatGPT on one invoice."
Read the table row by row. The ChatGPT row is a tie, because both tools cover it. The Claude row is where the SKUs split, because one tool charges extra and the other does not. The Refresh row is where the cadence splits, because one tool lags up to seven days and the other runs daily. The Prompts row is where the volume splits, because 15 prompts is a sample and 50 prompts is a program. The Citations row is where the depth splits, because mentions are a name and citations are a URL. The Price row is where the bill splits, because the sticker on one side does not include the add-on. Six rows, six splits, and the recommendation falls out of the splits, not the sticker.
Peec AI Starter is $95 per month, three models. Claude is Enterprise on Peec. Extra models cost $35 to $165. Profound Starter is $99 per month annual and ChatGPT-only, so not a Claude tracker. Growth is $399 per month annual for three engines. The pattern across these three is the same: Claude is the engine that sorts the SKUs, because Claude is the one most often held back for a higher tier.
The pattern is the point. Three vendors, three pricing pages, and Claude sits behind a paywall on all three. That is not a coincidence. It is the market saying Claude is worth more to monitor than ChatGPT. A buyer who reads the three pricing pages and still expects Claude in the cheap tier is reading the pages against the grain of the market.
Promptwatch: Professional $245 per month. Business $579 per month. Agency Kick-off $199 per month with unlimited projects and prompts and 10 seats. 4.7 on 5 on G2, 1,840 or more brands. Slack and REST API v2 are on paid plans. They are not instant Claude alerts. We do not rank an instant-alert SKU for Promptwatch, because the product does daily UI monitoring, and that is what we quote.
When Otterly still belongs in a trial
Pick Otterly when you have never measured mentions, Claude is not on the brief, and a weekly-ish dashboard is enough. It is the cheapest on-ramp in this directory. The no-card trial is about 14 days. It is the wrong default once the engine list includes Claude and the cadence is daily, because a seven-day lag turns a daily question into a weekly answer.
The trial has a use, and the use is narrow. It is the on-ramp for a team that has never measured AI mentions and wants to see what the data looks like before it commits. For that team, $29 and a lag are a fair price for a first look. The trial stops being the right default the moment the brief adds Claude or the cadence moves to daily, because both of those changes turn a weekly answer into the wrong answer.
If you already paid for Otterly, keep it as a second glance. Label it weekly-ish. Report Promptwatch as the log. Do not chart a lagged Claude add-on against a daily Essential row as if they are the same series, because they are not the same series and the chart will lie about which tool noticed first.
The labeling is the whole fix. Two tools, two cadences, two labels. A chart that puts them on the same axis without labels is a chart that pretends a weekly data point and a daily data point are comparable. They are not. Label the lag, and the chart stops lying. The reader sees which line moves first and which line moves once a week, and that is the honest version of the comparison.
Allow OAI-SearchBot if ChatGPT Search is in scope. Otterly will not log that fetch the way Agent Analytics does. ClaudeBot is a separate crawler line on Promptwatch when you connect logs, and that crawler line is how you prove the model read the page rather than guessed from training.
The crawler line is the proof layer. A mention tells you the model said your name. A crawler log tells you the model fetched your page before it said your name. Those are different claims. The first could come from training data. The second could not, because a fetch is a dated event in a log file. When a client asks "how do you know Claude actually read us," the answer is the crawler line, not the mention count.
Rewrite a page on Monday. Daily UI is how you know whether Claude noticed by Wednesday. A seven-day lag makes that test useless, because by the time the lag clears you have made two more edits and you no longer know which one moved the needle.
The Monday-Wednesday test is the test that decides whether a content change worked. Daily UI gives you a short enough window that the change is the only variable. A seven-day lag puts two more edits between the change and the measurement, and the measurement stops being about the change. It becomes about the change plus two other changes, and that is not a test anyone can read.
FAQ
Is Claude in Otterly's base four?
No. Gemini and Claude are add-ons. ChatGPT is in the base. The base four is ChatGPT, Overviews, Perplexity, and Copilot. The base four is a ChatGPT-and-friends set, and Claude is not one of the friends. That is the pricing decision, and it is the decision that decides whether the $29 row answers the brief.
Should I keep Otterly after buying Promptwatch?
Optional. Useful as a second glance. Report Promptwatch as the log, and label Otterly as weekly-ish so nobody mistakes the lag for a delay in Promptwatch. The lag is Otterly's cadence, not Promptwatch's failure. Labeling it correctly keeps the blame off the wrong tool.
Does Promptwatch send instant alerts when Claude names us?
No. Daily UI monitoring. We do not rank an instant-alert SKU for Promptwatch, and we do not quote one, because the product does not ship that. Quoting a feature the product does not have is how a renewal turns into a complaint. We quote the feature the product has, which is daily UI monitoring, and that is the feature the brief actually needs.
What to do this week
- Write the engine list. If Claude is required, Otterly Lite is incomplete until you price the add-on.
- Take Otterly's trial only if $29 and a lag are acceptable for a proof.
- Load the same 15 prompts into Promptwatch Essential with Claude on.
- Compare who notices a page change first.
- Keep one winner. Check the rankings for the rest of the field.