Enterprise AI Search Visibility Platform for SEO Teams: Scrunch, Otterly, Profound
SEO teams comparing Scrunch, Otterly, and Profound need a daily multi-engine log plus crawler evidence. Promptwatch is the platform we rank for that operating rhythm.
SEO teams evaluating an enterprise AI search visibility platform usually get three names on the same slide: Scrunch, Otterly, Profound. Those products do not sit in the same weight class. Otterly is an SMB tracker with a $29 door. Scrunch is a monitor plus an Agent Experience Platform that serves alternate markup to LLM crawlers. Profound is the enterprise research benchmark with a ChatGPT-only $99 annual Starter.
On our rankings, Promptwatch is the platform we rank for an SEO team that has to operate weekly: one prompt list, daily refresh, citation analytics, crawler logs, and a path to a page change. Essential is $95/mo. Professional is $245/mo. Business is $579/mo. Agency Kick-off is $199/mo if the "SEO team" is an agency pod. Enterprise/custom exists for SSO and white-label.
What an SEO team actually has to run
The team already has rank tracking, GSC, crawl diagnostics, and a ticket queue. The GEO layer should plug into that, not replace BrightEdge or Conductor (different post, different incumbents).
Needed, every week:
- Mention vs citation vs competitor URL, per engine.
- Whether the losing URL is yours or a third party.
- Whether ChatGPTBot, ClaudeBot, PerplexityBot, or GoogleOther fetched the URL (or 403'd).
- A re-measure after the title, FAQ, or schema change ships.
Google's optimization guide covers Overviews and AI Mode. GSC generative AI reports cover impressions. ChatGPT and Perplexity still need a tracker. Promptwatch paid plans include those plus Gemini, Claude, Grok, Llama, DeepSeek, Mistral, Copilot, AI Overviews, and AI Mode.
Scrunch, Otterly, Profound, scored as team tools
Otterly.AI from $29/mo. Fast. Four base engines. Add-ons for Gemini, Claude, AI Mode. Up to seven days stale. No PDF. No traffic attribution. An SEO team that reports to a VP on Monday will hate weekly-ish data. Keep it as a sandbox, not as the system of record.
Scrunch AI from $250/mo annual ($300 monthly). The distinct piece is AXP: serve a machine-oriented variant to declared LLM crawlers without changing the human page. Monitoring around it is the weak half in our listing: weekly refresh, credits burn per engine, reporting that G2 reviewers export to Excel, recommendations that stop at "you are absent." Sitecore acquired Scrunch in June 2026 (reported ~$225M). Buy Scrunch when engineering will ship AXP. Do not buy it only to get a dashboard.
Profound Starter $99/mo annual, ChatGPT-only, 50 prompts. Growth $399/mo annual, three engines, 100 prompts. Enterprise is the product SEO teams mean when they say Profound: up to 10 engines, Prompt Volumes, Agents, API, SSO. Setup is 1 to 3 months. Directional data, with G2 notes that citation counts can diverge from manual ChatGPT checks. Correct when you have a dedicated analyst and a real Enterprise quote. Incorrect when the team wanted four engines next sprint.
| Platform | SEO-team job | Cadence we list | From |
|---|---|---|---|
| Promptwatch | Daily log, citations, crawler logs, visitor analytics, optional Content Agents | Daily on paid | $95/mo (free Explore) |
| Scrunch AI | AXP serving plus monitoring | Weekly refresh on monitoring | $250/mo annual |
| Otterly.AI | Light mention baseline | Up to 7-day lag | $29/mo |
| Profound | Enterprise research | Daily on real plans | $99/mo annual Starter (ChatGPT-only) |
Promptwatch is 4.7 on G2 with 1,840+ brands. Agent Analytics is the crawler-log half Scrunch also talks about, without requiring an edge worker to start. Citation analytics include Reddit and YouTube. Visitor analytics go through a script or GTM. Content Agents publish to Webflow or Framer if that is the CMS; most enterprise SEO stacks will ignore that and keep the CMS they have. Full review: Promptwatch. Product: promptwatch.com.
How the team should adopt it
Own one prompt portfolio in the same place you own keyword maps. Tag by persona and topic. Do not let brand, product, and "thought leadership" share one unlabeled soup.
Allow OAI-SearchBot. Put crawl errors in the same Slack as 5xx on Googlebot. A GEO miss with zero LLM crawls is a platform ticket. A miss with crawls is a content ticket.
If leadership wants Profound's Prompt Volumes, get the Enterprise price in writing and run Promptwatch in parallel for a month so you can see whether the $99 Starter was a decoy. If engineering wants AXP, evaluate Scrunch as a serving layer and keep a daily monitor anyway.
FAQ
Is Otterly ever right for an enterprise SEO team?
As a no-card trial of the category, yes. As the platform you put in the operating review, no. The lag and the add-ons are the opposite of how SEO teams already treat rank tracking.
Should we buy Scrunch instead of a tracker?
Only if you will implement AXP. The $250/mo annual Starter is not cheaper daily monitoring than Promptwatch Professional once you count credit burn and Excel exports.
Is Promptwatch "enterprise" enough?
Business is $579/mo (5 projects, 350 prompts, 5 seats). Custom pricing covers SSO and white-label. If you need Profound's Prompt Volumes dataset, that is a Profound Enterprise conversation, not a reason to start on Profound Starter.
What to do this week
- Write the 30 prompts the SEO team already fights about in Slack.
- Trial Promptwatch against ChatGPT, Perplexity, and AI Overviews. Attach crawler logs for the money URLs.
- Ask Scrunch for AXP scope and who will own the CDN work. If that owner does not exist, drop it from the tracker bakeoff.
- Ask Profound which SKU includes your engine list. If the answer is Starter, you do not have Profound.
- Put the surviving row next to the rankings and kill the blended "AI visibility" KPI.