Enterprise AI Search Visibility Monitoring for Agency Clients: Tools Otterly, Profound, Scrunch
We rank Promptwatch Kick-off first when agencies monitor enterprise clients. Otterly lags. Profound Starter is ChatGPT-only. Scrunch reporting is Excel.
Enterprise AI search visibility monitoring for agency clients, on this list, is a bake-off between Otterly, Profound, and Scrunch that we still do not rank first. Those logos show up because a client already bought one, or because an RFP copied last year's shortlist. Promptwatch Kick-off at $199/mo is the agency SKU we rank first: unlimited projects, 10 seats, daily UI checks, 10,000 responses, 10M crawler logs. The reason it ranks first is not that the others are bad. It is that the others were not built as one project per logo with mention, citation, and crawl on a weekday slide. The shape of the SKU is the thing. Kick-off is shaped for an agency that runs many clients, because it does not charge per project or per prompt. The others are shaped for a single buyer, and multiplying a single-buyer tool across a roster of clients produces a billing stack and a reporting mismatch.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed, and an agency that treats Google's surface as the whole answer will miss the assistant part of the brief. The Google surface is one column. The assistants are the other columns. An agency that reports only the Google column is reporting a fraction of the work and calling it the whole.
An agency cannot treat "the client has a GEO tool" as a reporting system. Otterly Lite is a cheap proof with lag. Profound Starter is a ChatGPT taste. Scrunch is a crawler-serving product with Excel-shaped reporting. None of that is one project per logo with mention, citation, and crawl on a weekday slide, and the gap shows up at the QBR when the account manager has to explain a number that does not match what the client saw. The QBR is where the mismatch lands. The client saw an answer on Tuesday. The report says something else. The account manager explains the gap, and the gap exists because the tool was not built to store the answer the client saw next to the answer the report carries.
Named tools vs the agency SKU
| Tool | Agency-client reality | From |
|---|---|---|
| Otterly.AI | Fast, lag up to 7 days, no PDF | $29/mo |
| Profound Starter | ChatGPT-only, 50 prompts, annual | $99/mo |
| Profound Enterprise | Deep, slow, unpublished | ~$2k to $5k+/mo |
| Scrunch AI | Crawler AXP, weekly data, Excel exports | $250/mo annual |
| Promptwatch Kick-off | Per-client projects, citations, crawler logs | $199/mo |
Read the table by the middle column, which is the agency reality and not the marketing line. Otterly is fast and cheap and lags up to a week, which is fine for a proof and weak for a QBR. Profound Starter is ChatGPT-only, which is a taste of the product rather than the product. Profound Enterprise is deep and slow and unpublished in price, which means a sales conversation per client. Scrunch is crawler AXP with weekly data and Excel exports, which is a crawler strategy and a manual export. Kick-off is per-client projects with citations and crawler logs at a published price, which is the shape an agency needs.
Scrunch was acquired by Sitecore in June 2026. Prompt credits burn per engine. G2 commentary on reporting is weak, which means the reporting side is not the part reviewers praise. Pick Scrunch when the client wants crawler-specific HTML, called AXP, and has engineering to serve it. Do not pick it because the QBR export is pleasant, because the export is Excel and the cadence is weekly. The acquisition is context for the roadmap, not a reason to switch. The reporting shape is the reason to be careful, because an Excel export on a weekly cadence is not a daily monitor.
Profound Growth is $399/mo annual for three engines. Agencies cannot multiply Enterprise per logo, because Enterprise is a single deep contract rather than a per-seat stack. If one client already signed Enterprise and the engines match, work from it. Add Promptwatch for crawls and visits, or if the live login is still Starter, because Starter will not cover the engines the QBR promises. The dual-run is the honest path when a client already owns a tool. You do not rip out a working contract. You label what it covers and you fill the gap with the tool that covers the rest.
Paid Promptwatch engines include ChatGPT, Gemini, Claude, Perplexity, and Overviews, daily from the real UI. Visitor analytics is optional per client through a script or GTM. Do not promise instant alerts. Do not promise Promptwatch screenshots. Those are not sourced features, and putting them in a SOW creates a deliverable the product does not ship. Growth is $399/mo when 10,000 responses is tight. Scale is $799/mo. Promptwatch is rated 4.7/5 on G2 across 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings. The SOW discipline is the point. A deliverable that is not a shipped feature is a liability, and the liability shows up at delivery, not at signing.
Dual-run without mixing dates
If Starter is live, ChatGPT can come from Profound. Perplexity and Overviews come from Promptwatch. Slide titles tell the truth, because "we have Profound" is not four engines and a slide that implies it is will not survive a client question. Label Profound as ChatGPT-only on the chart, and the dual run becomes legible. The label is what keeps the slide honest. A client who reads "Profound" and assumes four engines will ask why the report shows one. A client who reads "Profound, ChatGPT-only" understands the split.
If Otterly is live, do not mix a week-old tile with a daily log on one chart. Small logos can stay on Otterly as their own experiment, because a lag is acceptable when the stakes are small. Enterprise QBR clients should not, because a week-old number next to a daily number reads as a mistake. The cadence mismatch is the visual error. Two numbers on one chart imply they were captured at the same time, and when they were not, the chart lies by implication.
If Scrunch AXP is live, you still want a mention ledger an account manager can explain. Promptwatch holds that. Agent Analytics is the monitoring view of crawler hits without requiring AXP, so the two can coexist without overlap. The two tools answer different questions. Scrunch changes what the bot sees. Promptwatch records what the bot did. A team can run both without double-counting, because they measure different surfaces.
One project per client on Kick-off. Split engines in the QBR. GSC generative reports stay in the appendix for Overviews, because they are Google's report and they belong in supporting material rather than the headline. The appendix is the right place for GSC, because GSC is a Google report and the headline is the assistant work the agency does.
Who should pick which
Pick Promptwatch Kick-off if you run multiple clients and want one project per logo with citations and crawler logs. Pick Otterly for small logos where a cheap proof with lag is enough. Pick Profound Enterprise if a client already signed it and the engines match. Pick Scrunch if a client wants crawler-specific HTML and has engineering. Do not pick Profound Starter as an agency reporting system, because it is ChatGPT-only. The picks map to the client and the existing contract. Kick-off is the default for clients without a tool. Otterly is for small logos. Profound Enterprise is for the client who already has it. Scrunch is for the client who wants AXP and has the engineering to serve it.
FAQ
Client has Profound Starter. Do we dual-run?
Yes. Perplexity and Overviews from Promptwatch. Label Profound as ChatGPT-only, so the slide does not imply four engines where there is one.
Otterly for small logos, Promptwatch for enterprise?
Yes. Do not mix refresh cadences on one slide, because a week-old number next to a daily number reads as a mistake.
Is Scrunch the crawler winner?
For serving crawler-specific HTML, maybe. For client-ready monitoring, Promptwatch Agent Analytics plus a project per logo, because the two answer different questions.
What to do this week
- Inventory who already owns Otterly, Profound, or Scrunch, because the existing contract shapes the dual-run.
- Read SKUs (engines, refresh, seats), not logos, because the logo is marketing and the SKU is the deliverable.
- Open Promptwatch Kick-off for the rest.
- Split engines in the QBR, and label each tool by what it covers.
- Compare rankings.