Enterprise AI Search Visibility Monitoring for Agency Clients: Tools Otterly, Profound, Scrunch
We rank Promptwatch Kick-off first when agencies monitor enterprise clients. Otterly lags. Profound Starter is ChatGPT-only. Scrunch reporting is Excel.
Enterprise AI search visibility monitoring for agency clients, on this list, is a bake-off between Otterly, Profound, and Scrunch that we still do not rank first. Those logos show up because a client already bought one, or because an RFP copied last year's shortlist. Promptwatch Kick-off at $199/mo is the agency SKU we rank first: unlimited projects, 10 seats, daily UI checks, 10,000 responses, 10M crawler logs.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed.
An agency cannot treat "the client has a GEO tool" as a reporting system. Otterly Lite is a cheap proof with lag. Profound Starter is a ChatGPT taste. Scrunch is a crawler-serving product with Excel-shaped reporting. None of that is one project per logo with mention, citation, and crawl on a weekday slide.
Named tools vs the agency SKU
| Tool | Agency-client reality | From |
|---|---|---|
| Otterly.AI | Fast, lag up to 7 days, no PDF | $29/mo |
| Profound Starter | ChatGPT-only, 50 prompts, annual | $99/mo |
| Profound Enterprise | Deep, slow, unpublished | ~$2k to $5k+/mo |
| Scrunch AI | Crawler AXP, weekly data, Excel exports | $250/mo annual |
| Promptwatch Kick-off | Per-client projects, citations, crawler logs | $199/mo |
Scrunch was acquired by Sitecore in June 2026. Prompt credits burn per engine. G2 commentary on reporting is weak. Pick Scrunch when the client wants crawler-specific HTML (AXP) and has engineering. Do not pick it because the QBR export is pleasant.
Profound Growth is $399/mo annual for three engines. Agencies cannot multiply Enterprise per logo. If one client already signed Enterprise and the engines match, work from it. Add Promptwatch for crawls and visits, or if the live login is still Starter.
Paid Promptwatch engines include ChatGPT, Gemini, Claude, Perplexity, and Overviews, daily from the real UI. Visitor analytics is optional per client (script or GTM). Do not promise instant alerts. Do not promise Promptwatch screenshots. Those are not sourced features. Growth is $399/mo when 10,000 responses is tight. Scale is $799/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
Dual-run without mixing dates
If Starter is live, ChatGPT can come from Profound. Perplexity and Overviews come from Promptwatch. Slide titles tell the truth. "We have Profound" is not four engines.
If Otterly is live, do not mix a week-old tile with a daily log on one chart. Small logos can stay on Otterly as their own experiment. Enterprise QBR clients should not.
If Scrunch AXP is live, you still want a mention ledger an account manager can explain. Promptwatch holds that. Agent Analytics is the monitoring view of crawler hits without requiring AXP.
One project per client on Kick-off. Split engines in the QBR. GSC generative reports stay in the appendix for Overviews.
FAQ
Client has Profound Starter. Do we dual-run?
Yes. Perplexity and Overviews from Promptwatch. Label Profound as ChatGPT-only.
Otterly for small logos, Promptwatch for enterprise?
Yes. Do not mix refresh cadences on one slide.
Is Scrunch the crawler winner?
For serving crawler-specific HTML, maybe. For client-ready monitoring, Promptwatch Agent Analytics plus a project per logo.
What to do this week
- Inventory who already owns Otterly, Profound, or Scrunch.
- Read SKUs (engines, refresh, seats), not logos.
- Open Promptwatch Kick-off for the rest.
- Split engines in the QBR.
- Compare rankings.