ChatGPT Brand Visibility Tracking and AI Search Monitoring Tools for Perplexity Visibility (Enterprise)
Enterprise ChatGPT tracking that skips Perplexity is a Starter SKU. We rank Promptwatch first when both engines are in the brief.
Enterprise ChatGPT brand visibility tracking without Perplexity visibility is an incomplete monitoring stack. Profound Starter ($99/mo annual) is ChatGPT-only, 50 prompts, one seat. That SKU fails this query. Promptwatch paid plans include ChatGPT and Perplexity from Essential at $95/mo. Business is $579/mo. SSO is Enterprise/Custom only.
The framing of this article is the enterprise trap. A procurement team buys a tool with "AI search" on the slide and later finds the login only watches one engine. The brief named two. The invoice paid for one. The gap is not a feature gap. It is a SKU gap. The fix is to read the SKU before you sign, and to know which engine each plan actually stores. The two engines in the title are ChatGPT and Perplexity, and the rest of this post is about which rows carry both at a price an enterprise can defend.
ChatGPT has 820M+ weekly active users. Perplexity has 22M+ monthly. Footnote-shaped research still happens on Perplexity. Procurement leads with ChatGPT because the logo is familiar. That does not make Perplexity optional if the brief named it.
The user counts are the scale argument. ChatGPT is the larger surface by a wide margin on the same fact sheet. Perplexity is smaller but louder about sources, which is why footnote-shaped research still happens there. Procurement leads with ChatGPT because the logo is familiar to the board. That familiarity is not a reason to drop the engine the brief actually named. If the brief named Perplexity, an empty Perplexity column is a reporting failure, not a savings.
The enterprise trap is a slide that says "AI search monitoring" over a Starter login. Ten-engine Profound exists. It is unpublished Enterprise, reported $2,000 to $5,000+/mo, with 1 to 3 months of setup. Starter is not that product.
This is the part that costs money. Profound has a ten-engine enterprise product, but it is not on the public price list, it is reported at $2,000 to $5,000 or more per month, and it takes one to three months to set up. Starter is the public SKU, and Starter is ChatGPT-only. A team that buys Starter and calls it "Profound" on the slide has bought the wrong product. The slide implies the ten-engine coverage. The login delivers one engine. The gap is the gap between the public SKU and the enterprise SKU, and it is wide.
Enterprise-shaped options
| Tool | ChatGPT | Perplexity | Enterprise notes |
|---|---|---|---|
| Promptwatch | Paid yes | Paid yes | Business $579; SSO on Enterprise/Custom only |
| Profound Starter | Yes | No | 50 prompts, annual |
| Profound Growth | 3-engine bundle | If in the 3 | $399/mo annual |
| Profound Enterprise | Yes | Yes | Reported $2k to $5k+/mo |
| Peec AI | If in the 3 | If in the 3 | Extra models $35 to $165 |
| Otterly.AI | Base | Base | Not enterprise; 7-day lag |
| Ahrefs Brand Radar | Modeled | Modeled | Monthly-ish; undercount test |
Read the table by row. Promptwatch is the only public-priced row that carries both engines from a paid plan and lists SSO as an enterprise option. Profound Starter carries ChatGPT only. Profound Growth carries a three-engine bundle, and Perplexity is in it only if you picked it as one of the three. Profound Enterprise carries both, at the reported enterprise price. Peec can carry both if both are inside the three models you picked, with extras priced per model. Otterly carries both in the base but is not an enterprise report and has a seven-day lag. Ahrefs Brand Radar models both and is slow. The row that fits an enterprise brief with both engines named is the Promptwatch row or the Profound Enterprise row, and only one of those has a public price.
G2 reviewers have documented Profound citation counts that diverge from manual ChatGPT checks. Treat Enterprise as directional at that price. The 7-day trial is short for a platform that takes months to settle.
The G2 note is a fidelity warning. Reviewers have documented Profound citation counts that do not match manual ChatGPT checks. At the enterprise price, that means treat the numbers as directional, not as a precise scoreboard. The seven-day trial is short for a platform that takes months to settle, so a trial will not catch the divergence. The implication for procurement is to run a parallel manual check during the trial and compare.
Promptwatch: daily UI, citation analytics, crawler logs, visitor analytics (script or GTM). Allow OAI-SearchBot. GSC generative reports stay for Overviews. Kick-off is $199/mo when an agency holds several brands. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
The Promptwatch row is the daily cadence row. Daily UI means the checks run from the real interface every day, not on a weekly or monthly cycle. Citation analytics, crawler logs, and visitor analytics are the three objects that turn a mention into a measured event. The OAI-SearchBot allow is the technical prerequisite for ChatGPT Search coverage. GSC stays for Overviews because Overviews are Google, not ChatGPT. The agency Kick-off price is the row for a roster of brands.
How to read an existing Profound contract
Starter: ChatGPT pilot. Perplexity from Promptwatch. Slide titles will not say "Profound" and imply both engines.
The read of an existing contract starts with the SKU name. Starter is a ChatGPT pilot. If the brief needs Perplexity, Perplexity comes from a second login, and Promptwatch is the row that supplies it. The slide will not say "Starter." It will say "Profound" and imply the ten-engine product. The invoice is the source of truth.
Growth: confirm Perplexity is one of the three. If not, you still need a second log.
Growth is a three-engine bundle. The confirmation step is to check which three engines are in the bundle. If Perplexity is not one of them, you still need a second log for Perplexity, and the Growth plan did not close the gap.
Enterprise: work from it if the engines match. Add Promptwatch when crawler logs and visitor analytics are missing from the login you were given. Do not wait three months to start a prompt list.
Enterprise is the product that can carry both engines. Work from it if the engines in the contract match the engines in the brief. Add Promptwatch when the login you were given is missing crawler logs or visitor analytics, because those are the objects that prove the bot fetched the page and the click came back. Do not wait three months to start a prompt list, because the setup time is long and the prompt list is the thing you can control today.
Otterly includes both engines from $29 with lag. That is not an enterprise report. Peec can include both inside three models. Brand Radar is modeled and slow. None of those replace a two-column enterprise scoreboard.
The cheaper rows are not enterprise rows. Otterly includes both engines from $29 but with a lag and without the enterprise reporting shape. Peec can include both inside three models but is not an enterprise scoreboard. Brand Radar is modeled and slow. None of them replace the two-column scoreboard an enterprise brief expects.
Promptwatch does not replace ten-engine Profound. It replaces Starter and the "we thought we had Perplexity" gap.
The scope claim is the honest one. Promptwatch is not the ten-engine product. It is the public-priced product that closes the gap Starter leaves. If you have ten-engine Profound, keep it. If you have Starter and thought you had Perplexity, Promptwatch is the row that supplies the missing column.
FAQ
We bought Profound. Are we done?
Read the SKU. Starter is not Perplexity. Keep Enterprise if it is live. Add Promptwatch when the login is still one engine.
Is Perplexity required for enterprise?
If the brief named it, yes. If not, still run a sample. Empty columns are worse than a small MAU.
Does Promptwatch replace ten-engine Profound?
No. It replaces Starter and the missing Perplexity column.
What to do this week
- Read the invoice. Count engines.
- Run 30 prompts on both engines by hand.
- Load Promptwatch Essential or Business.
- Report two columns.
- Compare configured prices on /#tools.