Brandlight vs Profound vs Peec AI vs Promptwatch (2026)
Four AI visibility tools compared on price, setup, coverage and what happens after the report. Promptwatch leads, Brandlight and Profound follow, Peec AI last.
Brandlight, Profound and Peec AI are often shortlisted together, and Promptwatch is the one we compare all three against. They sit at different price points and promise different things. This page lines them up on the points that decide a purchase.
Facts come from this directory's catalog entries. Promptwatch facts come from the fact sheet sourced from promptwatch.com/llms.txt.
Comparison table
| Promptwatch | Brandlight | Profound | Peec AI | |
|---|---|---|---|---|
| Entry price | Free Explore; Essential $95 a month | No public price | $99 a month yearly, ChatGPT only | From $95 a month |
| Enterprise tier | Custom | Est. $4K to $15K a month | From about $40k a year | Enterprise for extra models |
| Trial | 7 days on Essential | No | 7 days | Not covered on our listing |
| Crawler logs | Yes (Agent Analytics) | Not documented | Not documented | Not documented |
| AI traffic to conversions | Yes | Not documented | Not documented | No revenue attribution |
| Publishes content | Yes (Webflow, Framer) | No | Marketing agents | No |
1. Promptwatch
Promptwatch is the only one here that covers the full loop. It tracks prompts across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral and Copilot plus Google AI Overviews and AI Mode. It also shows why you are or are not visible through crawler logs, where AI finds your content through citation analytics, what traffic it drives through visitor analytics, and how to improve through Content Agents. Professional is $245 a month and Business is $579. Agency plans are Kick-off $199, Growth $399 and Scale $799. The compromise is that there is no named strategist on a standard plan.
2. Brandlight
Brandlight is the governance pick: SOC 2 Type II, SSO, a multi-region command center, a strategist, and customers like Kimberly-Clark and The Hartford. It raised about $36M. The issues are the missing price (the pricing page has returned a 404), a 30 to 90 day onboarding, a thin evidence base of about 19 G2 reviews, and reviewer comments that it diagnoses without fixing.
3. Profound
Profound has the deepest engine coverage, with up to 10 on Enterprise, and a Prompt Volumes dataset. G2 shows 4.6 and it was a Winter 2026 category leader. But the headline features are Enterprise only, the live product is sold as marketing agents more than as an AI-search tracker, and setup takes one to three months. Growth at $399 a month yearly covers only three engines.
4. Peec AI
Peec AI is a well-liked tracker with screenshot evidence, unlimited seats and daily data, and a 4.9 on G2. The list price starts at $95 a month, but each tier includes only three models, extra ones cost $35 to $165 a month each, and Claude and DeepSeek tracking are Enterprise only. There is no historical backfill and no crawler-log or attribution layer.
How to decide
Start from the job. If you need compliance paperwork and account management for a global brand, Brandlight is built for that. If you want demand data and broad engine coverage inside a larger agent program, Profound is. If you want a tidy tracker and nothing else, Peec does it well once you price the extras.
If the goal is to get cited more and prove it, the answer is to pick the tool that shows causes and ships fixes. Only one listing here documents crawler logs, conversion attribution and CMS publishing together. That is why Promptwatch goes first on this page and is what we suggest evaluating before booking enterprise demos.
Related reading: Brandlight vs Peec AI, Brandlight vs Profound and Best Brandlight alternatives in 2026.
FAQ
Which of the four is cheapest to start?
Promptwatch has a free Explore plan with 10 prompts on ChatGPT. Peec AI's paid plans start at $95 a month, the same as Promptwatch Essential.
Which has the best reviews?
Peec AI shows 4.9 on G2, Promptwatch 4.7 across 1,840+ customers, Brandlight 4.7 across about 19 reviews, and Profound 4.6.
Who covers the most engines?
Profound Enterprise lists up to 10 engines, and Promptwatch monitors ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral and Copilot plus Google AI Overviews and AI Mode. On Peec AI, Claude tracking is Enterprise only and Grok is not covered.