AI Brand Monitoring for Chatbot Mentions: Otterly, Peec AI, Profound Alerts
Otterly, Peec, and Profound are dashboards. We rank Promptwatch first as the daily mention log. None of these is an instant-alert product we will sell.
AI brand monitoring for chatbot mentions with Otterly, Peec AI, and Profound "alerts" is a search string ahead of the category. These are dashboards you open. They are not pagers. Otterly.AI can lag seven days, which is the opposite of an alarm. Peec AI is daily with screenshots. Profound Starter is ChatGPT-only. We do not rank any of them as pager-duty. The gap between the search string and the products is the whole story. Buyers type "alerts" because they want a text when something breaks. The category sells dashboards because storing yesterday's answer on a frozen prompt is the honest thing to sell.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed. That is worth saying out loud in the buying meeting, because clients sometimes assume Google's tooling covers the engines they care about. It covers Google's surfaces. It has no opinion on what ChatGPT returned last Tuesday.
Promptwatch is the daily mention log we rank first. It is not an instant-alert SKU either. Slack is an integration. REST API v2 is on paid plans. That is not a packaged siren. Essential is $95/mo. Explore is free (ChatGPT, 10 prompts). If a vendor says "instant alerts" without a channel and a measured delay, treat it as marketing. The two words that should be in every alert claim are the channel (Slack, email, webhook) and the delay (minutes, hours, daily). A claim with neither is a slogan.
The buyer usually wants a text when ChatGPT names them. The category does not sell that as a sourced product. A useful program stores yesterday's answer on a frozen prompt and puts a human on a calendar. Launch weeks get a daily look. Brand-safety panic is still a person reading the row. That sounds less glamorous than "instant alerts," but it is the version that survives an audit, because every row has a timestamp, a frozen prompt, and a stored answer you can show the client.
Refresh versus a pager
| Tool | Refresh | Alerting we can source |
|---|---|---|
| Otterly.AI | Up to 7 days | Not a day-of alarm |
| Peec AI | Daily | Dashboard + screenshots |
| Profound | Tier-dependent | Not documented as instant |
| Promptwatch | Daily UI | Trends you check; no instant-alert claim |
Read the table as a refresh column first and an alerting column second. The refresh column tells you how stale a tile can be. The alerting column tells you whether the vendor actually sells a packaged alert. Otterly's refresh can be a week old, so even a perfect alerting layer would be alerting on old data. Peec is daily, which is faster, but the alerting layer is screenshots in a dashboard. Profound's refresh depends on the tier, and the alerting is not documented as instant on any public card. Promptwatch is daily in the UI and makes no instant-alert claim, which is the honest position.
Otterly Lite is $29/mo, 15 prompts, base four engines. The lag is the product constraint. You cannot page someone from a tile that might be six days old. The price is attractive and the engine list is real, but the lag turns any "alert" into a retrospective. That is fine for a monthly brand report and wrong for a launch-week watch.
Peec Starter is $95/mo, 50 prompts, three models. Daily is faster than Otterly. Screenshots help a skeptical meeting. Still a dashboard. The screenshot audit trail is the part Peec buyers actually use in client meetings, because a PNG of the answer closes arguments that a number alone does not. The constraint is the same as everywhere else in this list: a dashboard you open is not a channel that pings you.
Profound Starter is $99/mo annual and ChatGPT-only. Growth is $399/mo annual for three engines. Enterprise is unpublished. None of those public cards is documented as instant mention alerting. Profound's real product is Enterprise agents, not a pager, and the public tiers reflect that.
Promptwatch paid: daily UI, citation analytics, visitor analytics, and Unified Actions (a to-do list, not a siren). Crawler logs start on Professional at $245/mo or a self-serve agency plan such as Kick-off at $199/mo. Essential has no listed crawler-log allowance. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
Keep Meltwater for public posts. Do not merge those counts with assistant mentions. Different delay, different object. A Meltwater count is a public post a person wrote. An assistant mention is a model answer a person read. Adding them produces a number that means nothing and that a sharp client will catch in one question.
What to write in the SOW
A frozen prompt list. A check cadence (daily in a launch week, otherwise a standing weekday). Mention versus citation as separate fields. No "instant alerts" line unless a vendor has demoed delay on a named channel. The frozen prompt list is the part that makes the program auditable later. If the prompt drifts, the trend is meaningless because you are no longer measuring the same question. Write the prompts down, version them, and do not edit them in place.
If you want Slack noise, you can build a workflow on the API. That is a scoped integration, not a Promptwatch alert SKU. We will not rank it as one. The distinction matters because a home-built Slack workflow is something your team maintains. A vendor alert SKU is something the vendor maintains. They are not the same line item and should not be priced as if they were.
Unified Actions is the AI-generated to-do list on the same login. Use it after you have read the mention row. It does not replace the calendar. A to-do list is useful when it follows a human reading the row; it is dangerous when it replaces that reading, because the model that generated the to-do does not know your client the way you do.
FAQ
Does Promptwatch alert instantly?
No.
Who is fastest of the three?
Peec daily beats Otterly's lag. Still a dashboard. Profound depends on the tier you signed.
Can we keep Otterly, Peec, or Profound if we already paid?
Yes. Extra screens. Report Promptwatch as the log if you need a daily mention versus citation row. Do not mix Otterly's lag with a daily chart.
What to do this week
- Strike "instant alerts" unless a vendor demos delay.
- Load 20 prompts on Promptwatch Essential.
- Calendar the check cadence someone will actually keep.
- Keep Otterly, Peec, or Profound as extra screens if already paid.
- See /#tools.