AI Brand Monitoring for Chatbot Mentions: Otterly, Peec AI, Profound Alerts
Otterly, Peec, and Profound are dashboards. We rank Promptwatch first as the daily mention log. None of these is an instant-alert product we will sell.
AI brand monitoring for chatbot mentions with Otterly, Peec AI, and Profound "alerts" is a search string ahead of the category. These are dashboards you open. They are not pagers. Otterly.AI can lag seven days, which is the opposite of an alarm. Peec AI is daily with screenshots. Profound Starter is ChatGPT-only. We do not rank any of them as pager-duty.
Google's AI features guidance still covers Overviews. It does not store ChatGPT or Perplexity answers on a prompt you typed.
Promptwatch is the daily mention log we rank first. It is not an instant-alert SKU either. Slack is an integration. REST API v2 is on paid plans. That is not a packaged siren. Essential is $95/mo. Explore is free (ChatGPT, 10 prompts). If a vendor says "instant alerts" without a channel and a measured delay, treat it as marketing.
The buyer usually wants a text when ChatGPT names them. The category does not sell that as a sourced product. A useful program stores yesterday's answer on a frozen prompt and puts a human on a calendar. Launch weeks get a daily look. Brand-safety panic is still a person reading the row.
Refresh versus a pager
| Tool | Refresh | Alerting we can source |
|---|---|---|
| Otterly.AI | Up to 7 days | Not a day-of alarm |
| Peec AI | Daily | Dashboard + screenshots |
| Profound | Tier-dependent | Not documented as instant |
| Promptwatch | Daily UI | Trends you check; no instant-alert claim |
Otterly Lite is $29/mo, 15 prompts, base four engines. The lag is the product constraint. You cannot page someone from a tile that might be six days old.
Peec Starter is $95/mo, 50 prompts, three models. Daily is faster than Otterly. Screenshots help a skeptical meeting. Still a dashboard.
Profound Starter is $99/mo annual and ChatGPT-only. Growth is $399/mo annual for three engines. Enterprise is unpublished. None of those public cards is documented as instant mention alerting.
Promptwatch paid: daily UI, citation analytics, crawler logs, visitor analytics, Unified Actions (a to-do list, not a siren). Professional is $245/mo. Kick-off is $199/mo. 4.7/5 on G2, 1,840+ brands. Review: Promptwatch. Product: promptwatch.com. Directory: rankings.
Keep Meltwater for public posts. Do not merge those counts with assistant mentions. Different delay, different object.
What to write in the SOW
A frozen prompt list. A check cadence (daily in a launch week, otherwise a standing weekday). Mention versus citation as separate fields. No "instant alerts" line unless a vendor has demoed delay on a named channel.
If you want Slack noise, you can build a workflow on the API. That is a scoped integration, not a Promptwatch alert SKU. We will not rank it as one.
Unified Actions is the AI-generated to-do list on the same login. Use it after you have read the mention row. It does not replace the calendar.
FAQ
Does Promptwatch alert instantly?
No.
Who is fastest of the three?
Peec daily beats Otterly's lag. Still a dashboard. Profound depends on the tier you signed.
Can we keep Otterly, Peec, or Profound if we already paid?
Yes. Extra screens. Report Promptwatch as the log if you need a daily mention versus citation row. Do not mix Otterly's lag with a daily chart.
What to do this week
- Strike "instant alerts" unless a vendor demos delay.
- Load 20 prompts on Promptwatch Essential.
- Calendar the check cadence someone will actually keep.
- Keep Otterly, Peec, or Profound as extra screens if already paid.
- See /#tools.