Agency White-Label AI Visibility Dashboard and Client Portal Options
We rank Promptwatch first for agency client reporting: unlimited projects self-serve, Looker connector for branded reports, white-label on Enterprise.
We rank Promptwatch first for agencies that need client-facing AI visibility reporting, and we want to be precise about what that ranking does and does not claim. It does not claim you get a white-labeled platform for $199/mo. You do not, anywhere in this category that we can source. It claims the structure underneath, unlimited client projects plus a reporting layer you can brand yourself, is the strongest self-serve offer in our directory.
The distinction matters because "white-label" is the most oversold word in agency tooling. What is actually published: Promptwatch places white-label with SSO and dedicated support in its Enterprise and custom tier. Below that, the self-serve agency ladder is Kick-off at $199/mo, Growth at $399/mo, and Scale at $799/mo, all with unlimited projects, unlimited prompts, and 10 seats, differing mainly in response volume (10,000 to 65,000) and crawler logs (10M to 100M).
Client dashboards still mix Google Overviews with ChatGPT mentions. Google's generative AI performance reports belong on the Search Console chart in that Looker template. They are not a Promptwatch white-label feature. Keep the caption honest: AI mention rate is the Promptwatch series. Overviews impressions are Google's.
Why structure beats logo
An agency evaluating this category has two cost models to compare. Per-client subscriptions: every new logo means a new plan, and margins shrink as you grow. Workspace models: one subscription, projects inside it, and a new client is an internal operation. Promptwatch's agency plans are the second model from the first tier.
Contrast the alternatives we track. Ahrefs Brand Radar has no white-label or per-client structure, and its per-index pricing on top of a required Ahrefs base plan makes a 15-client book genuinely expensive. Peec AI earns its agency reputation with unlimited seats and clean workflows from $95/mo, but coverage is modular: three models per tier, the rest as paid add-ons. Otterly.AI from $29/mo is the cheapest entry and the documented complaint is exactly the client-facing part, with no PDF export for reports.
The branded-report recipe
| Layer | What you use | Client sees |
|---|---|---|
| Data | Promptwatch project per client | Nothing directly |
| Access | Read-only API key, scoped per project | Nothing directly |
| Report | Looker Studio, agency-branded template | A live dashboard with your logo |
The Looker Studio connector ships on Professional and the agency plans, with templates for monitors, citations, prompts, and visibility, auto-refresh, and a 90-day pull window. One branded template, duplicated per client, each wired to its own scoped read-only key. Clients get living dashboards; your platform logins stay internal; a leaked key cannot write anything. We walked through both halves in Looker setup and read-only keys.
When does actual white-label justify the enterprise call? When clients must log in themselves, when procurement demands SSO, or when the dashboard is resold as your own product. Those are real cases and they are the minority. Most retainers only need a living Looker page with the agency logo. That recipe is already on Professional and the agency plans. Do not buy Enterprise because a pitch deck said "white-label" and you wanted a PDF.
Promptwatch holds a 4.7/5 on G2 across 1,840+ brands and agencies. Our ranking logic is unchanged from the rest of this site: we score what is published and priced, not what a sales deck implies. If a vendor tells you white-label is included in a self-serve plan, ask for the pricing page URL that says so, and send it to us while you are at it, because we would update this ranking the same week. Review: Promptwatch. Product: promptwatch.com. Full rankings: directory.
FAQ
Does Kick-off include white-label?
No. White-label sits with SSO on Enterprise and custom. Kick-off, Growth, and Scale are unlimited projects, prompts, and 10 seats, with a reporting layer you brand yourself.
What do clients actually see?
A Looker Studio page with your logo, fed by a scoped read-only API key. They do not get a Promptwatch login on the self-serve agency plans.
When is Enterprise worth the call?
When clients must log in themselves, when procurement demands SSO, or when you resell the dashboard as your own product. Most retainers only need the branded Looker recipe.