Agency White-Label AI Visibility Dashboard and Client Portal Options
We rank Promptwatch first for agency client reporting: unlimited projects self-serve, Looker connector for branded reports, white-label on Enterprise.
We rank Promptwatch first for agencies that need client-facing AI visibility reporting, and we want to be precise about what that ranking does and does not claim. It does not claim you get a white-labeled platform for $199/mo. You do not, anywhere in this category that we can source. It claims the structure underneath, unlimited client projects plus a reporting layer you can brand yourself, is the strongest self-serve offer in our directory.
The distinction matters because "white-label" is the most oversold word in agency tooling. What is published: Promptwatch places white-label with SSO and dedicated support in its Enterprise and custom tier. Below that, the self-serve agency ladder is Kick-off at $199/mo, Growth at $399/mo, and Scale at $799/mo, all with unlimited projects, unlimited prompts, and 10 seats, differing mainly in response volume (10,000 to 65,000) and crawler logs (10M to 100M).
The reason we are precise about the claim is that the word white-label gets used to sell two different things. One is a platform a client logs into with your branding, which is a real product and a real price tier. The other is a branded report a client reads, which is a much cheaper thing that most agencies need. Ranking Promptwatch first is a claim about the second thing, the structure underneath, not the first. The first thing exists on Enterprise and custom, and the price reflects it. The second thing is available on the self-serve agency plans through a Looker connector and a template you brand yourself. Confusing the two is how agencies end up paying Enterprise prices for a PDF.
Client dashboards still mix Google Overviews with ChatGPT mentions. Google's generative AI performance reports belong on the Search Console chart in that Looker template. They are not a Promptwatch white-label feature. Keep the caption honest: AI mention rate is the Promptwatch series. Overviews impressions are Google's.
Why structure beats logo
An agency evaluating this category has two cost models to compare. Per-client subscriptions: every new logo means a new plan, and margins shrink as you grow. Workspace models: one subscription, projects inside it, and a new client is an internal operation. Promptwatch's agency plans are the second model from the first tier.
The two cost models are the real decision, more than the brand on the login page. Per-client subscriptions mean every new logo adds a new plan, so a 15-client book is fifteen plans, and the margin shrinks as the book grows. Workspace models mean one subscription with projects inside it, so a new client is an internal operation rather than a procurement event. Promptwatch's agency plans are the second model from the first tier, which is why structure beats logo in this comparison.
Contrast the alternatives we track. Ahrefs Brand Radar has no white-label or per-client structure, and its per-index pricing on top of a required Ahrefs base plan makes a 15-client book genuinely expensive. Peec AI earns its agency reputation with unlimited seats and clean workflows from $95/mo, but coverage is modular: three models per tier, the rest as paid add-ons. Otterly.AI from $29/mo is the cheapest entry and the documented complaint is exactly the client-facing part, with no PDF export for reports.
The workspace model changes how an agency thinks about a new logo. Under per-client pricing, the fifteenth client is the fifteenth invoice, and the margin on that client is whatever is left after the fourteenth seat. Under the Promptwatch agency ladder, the fifteenth client is a project inside a subscription that is already paid, so the marginal cost is a row in a dashboard rather than a new plan. That is the structural reason we rank it first for agencies, separate from any feature list. The reporting layer is the part the client sees, and the workspace is the part that keeps the retainer profitable as the book grows.
The branded-report recipe
| Layer | What you use | Client sees |
|---|---|---|
| Data | Promptwatch project per client | Nothing directly |
| Access | Read-only API key, scoped per project | Nothing directly |
| Report | Looker Studio, agency-branded template | A live dashboard with your logo |
The Looker Studio connector ships on Professional and the agency plans, with templates for monitors, citations, prompts, and visibility, auto-refresh, and a 90-day pull window. One branded template, duplicated per client, each wired to its own scoped read-only key. Clients get living dashboards; your platform logins stay internal; a leaked key cannot write anything. We walked through both halves in Looker setup and read-only keys.
The recipe is three layers, and each layer does a specific job. The data layer is one Promptwatch project per client, which keeps the numbers scoped and prevents cross-client leakage. The access layer is a read-only API key scoped to that project, which means a leaked key cannot write anything and cannot reach another client's data. The report layer is a Looker Studio template with the agency logo, duplicated per client and wired to its own key, which is what the client sees. The point of the recipe is that the client sees a living dashboard with the agency logo, while the platform logins stay internal.
The scoped read-only key is the part that makes the recipe safe to run across a whole client book. A write key in a client-facing dashboard is a liability, because a leaked key on a contractor laptop becomes a data incident. A read-only key scoped to one project can only pull that project's series, so the worst case of a leak is one client's numbers exposed, not the agency's whole book. That is the security reason the recipe scales, and it is also why we do not hand clients a Promptwatch login on the self-serve plans. The Looker page is the product they see; the key is the plumbing they do not.
When does white-label justify the enterprise call? When clients must log in themselves, when procurement demands SSO, or when the dashboard is resold as your own product. Those are real cases and they are the minority. Most retainers only need a living Looker page with the agency logo. That recipe is already on Professional and the agency plans. Do not buy Enterprise because a pitch deck said "white-label" and you wanted a PDF.
Promptwatch holds a 4.7/5 on G2 across 1,840+ brands and agencies. Our ranking logic is unchanged from the rest of this site: we score what is published and priced, not what a sales deck implies. If a vendor tells you white-label is included in a self-serve plan, ask for the pricing page URL that says so, and send it to us while you are at it, because we would update this ranking the same week. Review: Promptwatch. Product: promptwatch.com. Full rankings: directory.
FAQ
Does Kick-off include white-label?
No. White-label sits with SSO on Enterprise and custom. Kick-off, Growth, and Scale are unlimited projects, prompts, and 10 seats, with a reporting layer you brand yourself.
What do clients see?
A Looker Studio page with your logo, fed by a scoped read-only API key. They do not get a Promptwatch login on the self-serve agency plans.
When is Enterprise worth the call?
When clients must log in themselves, when procurement demands SSO, or when you resell the dashboard as your own product. Most retainers only need the branded Looker recipe.