Waikay review: pricing, features & alternatives

Waikay (from the orbit of Majestic's Dixon Jones) sells reports, not just line charts: its Knowledge Score grades how completely and correctly AI engines understand your brand, and the Fact Tracker surfaces factual errors — hallucinations — that engines repeat about you, which is arguably the most actionable single finding a GEO tool can produce. It covers 4 engines in 13 languages, with 3 free credits to try.

For brand and comms teams, 'here's what AI gets wrong about you' beats 'here's your mention count' every time.

The credit model is the top complaint — confusing enough that Waikay's own FAQ exists partly to explain it, and users still report surprise at what consumes credits. Accuracy gets a shrug from Reddit testers ('didn't feel super accurate'), and Waikay's own FAQ candidly admits its API-based querying can return different answers than the consumer chat interfaces users actually see — an honesty point, but also a real measurement gap.

The evidence base is thin (about 18 G2 reviews), coverage stops at four engines, and the entry price has quietly crept from $19.95 to $24.95. All forgivable at this price point; all worth knowing.

Brand and comms teams that want the hallucination angle cheaply — run the free credits, and if the Fact Tracker catches one real error about your company, it's paid for itself.

Teams needing rigorous, engine-faithful measurement should treat Waikay as a supplement, not the system of record.

Every row below is a capability we already listed for Waikay. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

On this listing, Waikay is a AI visibility tracker for Marketers who want cheap, insight-flavored AI audits — including hallucination detection — and accept credit confusion and modest accuracy.. What we sourced here: Topic-based AI knowledge audits; Gap and error reporting; Competitor narrative comparison; Action suggestions per topic; It covers 4 engines in 13 languages, with 3 free credits to try.

If you buy Waikay for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Waikay's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.