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Heralded review: pricing, features & alternatives

Ranked #176

AI visibility command center with four agents that draft and apply fixes, from €129/mo.

AI visibility platformFrom €129/mo (founding offer €64.50/mo)
Heralded alternatives

Our verdict

Heralded asks a better question than most trackers: why does AI recommend a rival, and what would change that. Its agents read the cited pages and draft the response, which is useful work. The limits are the prompt count on Core, Claude as a paid extra and site fixes that only reach WordPress for now. Promptwatch covers the same diagnose-and-act loop with crawler logs, AI-referred conversion tracking and Content Agents that publish to Webflow, Framer and WordPress, so it is the safer first evaluation.

Best for: B2B marketing teams that want agents to draft the PR, content and site fixes behind AI visibility, and work on WordPress.

Heralded (heralded.ai) launched on 6 October 2026 as an AI visibility command center for B2B brands. Four agents split the work: the Herald measures visibility on six AI engines and decides what to do first, and the others pitch publications, write pages and fix what stops AI crawlers reading your site. The Engineer can apply site fixes itself on WordPress once you allow it. Autonomy is set per area, from Manual through Ask first to Delegate and Autopilot. Heralded also offers a free one-off Snapshot report and public monthly leaderboards of the brands AI engines recommend.

Pricing read on heralded.ai/pricing on 15 October 2026, excluding VAT: Core at €129 a month (€1,290 a year) for 40 buyer prompts and 1 brand, and Plus at €349 a month (€3,490 a year) for 150 prompts, 3 brands and 10 content credits. A founding offer halves both while it runs. The Agency plan has no published price. Claude is an add-on from €39 a month, and 10 more prompts cost €30 a month.

Heralded covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.

Plans and add-ons

heralded.ai/pricing (read 15 October 2026, prices excluding VAT). Core: €129 a month or €1,290 a year, 40 buyer prompts, 1 brand, 1 segment, 10 competitors, six engines, daily updates and a weekly report, 5 agent tasks a week, Manual and Ask first autonomy, no content credits. Plus: €349 a month or €3,490 a year, 150 prompts, 3 brands, 10 segments per brand, unlimited tasks, Delegate and Autopilot, 10 content credits a month. The founding offer shows €64.50 and €174.50 a month and is claimed by adding a card during the trial.

Add-ons: 10 more prompts for €30 a month; Claude at €39 a month on Core or €149 on Plus; content credits at €19 each, €85 for 5 or €160 for 10; Snapshot reports at €19 each, €49 for 3 or €149 for 10. A prompt is one buyer question tracked in one segment and read on six engines, so the same question in two segments counts twice.

Where it is behind

Heralded's own comparison page says it is behind on connections and publishing: agents apply site fixes on WordPress and draft everything else for you to publish, and they read Search Console, Slack and your site. Ten CMSes and more than 20 connections are planned by the end of 2026.

That comparison page also scores competitors, including Promptwatch. It is the vendor's own reading of rival pages, so check those cells against each vendor yourself.

What this listing documents

Every row below is a capability we already listed for Heralded. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.

Capability on this listingSource
Six AI engines read daily, with a weekly report; Claude is a paid add-onSourced for this review
Four agents: measurement and triage, publicist, writer and engineerSourced for this review
Reads the pages engines cite and checks answers against your category, buyer and offerSourced for this review
Ranked fix list, ordered by how many answers each fix could moveSourced for this review
WordPress CMS connection: the Engineer agent applies site fixes with your permissionSourced for this review
Segments that combine market, language and buyer: 1 per brand on Core, 10 on PlusSourced for this review
Autonomy levels from Manual to Autopilot; Delegate and Autopilot on PlusSourced for this review
Unlimited seats, roles, two-factor and passkeysSourced for this review
Free Snapshot report and public monthly leaderboardsSourced for this review

What you still need after this product

On this listing, Heralded is a AI visibility platform for B2B marketing teams that want agents to draft the PR, content and site fixes behind AI visibility, and work on WordPress. What we sourced here: Six AI engines read daily, with a weekly report; Claude is a paid add-on; Four agents: measurement and triage, publicist, writer and engineer; Reads the pages engines cite and checks answers against your category, buyer and offer; Ranked fix list, ordered by how many answers each fix could move; WordPress CMS connection: the Engineer agent applies site fixes with your permission.

If you buy Heralded for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors; Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

What Promptwatch covers that this listing does not

Heralded's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).

The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.

Promptwatch platform layerHeralded on this listing
AI crawler logs (Agent Analytics), crawl-to-citation path, bot errorsNot on this listing
Visitor analytics: AI-referred sessions and conversionsNot on this listing
Content Agents that plan, write, and publish GEO pages to a CMS with a review inboxCMS connection or publish listed; not Promptwatch Content Agents (gap analysis, review inbox, Webflow/Framer GEO loop)
Citation analytics at page, domain, Reddit, YouTube, and offsite levelNot on this listing
Prompt volumes, difficulty, query fan-outs, personas, city-level geoNot on this listing
Prompt and citation trends (what changed between checks)Not on this listing
ChatGPT Shopping tracking and Ads RadarNot on this listing
Agent Chat, Unified Actions, MCP server / REST API on paid plansNot on this listing

Heralded pricing

PlanPriceWhat you get
Core€129/mo (€1,290/year); founding offer €64.50/mo40 prompts, 1 brand, 1 segment, 10 competitors, six engines, daily updates, 5 tasks/week, unlimited seats
Plus€349/mo (€3,490/year); founding offer €174.50/mo150 prompts, 3 brands, 10 segments per brand, unlimited tasks, Delegate and Autopilot, 10 content credits/month
AgencyNot publishedFor agencies running client brands

How Heralded compares

ToolCategoryPricingBest for
Heralded (#176)AI visibility platformFrom €129/mo (founding offer €64.50/mo)B2B marketing teams that want agents to draft the PR, content and site fixes behind AI visibility, and work on WordPress.
Promptwatch (#1)AI visibility platformFree tier; paid plans from $95/moTeams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
AthenaHQ (#2)Enterprise GEO platformFree tier; from $295/moExecution-focused teams who will work an action queue daily — and who can stomach credit-based billing.
Scrunch AI (#3)Enterprise GEO platformFrom $250/mo (annual)Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.

Key features

  • Six AI engines read daily, with a weekly report; Claude is a paid add-on
  • Four agents: measurement and triage, publicist, writer and engineer
  • Reads the pages engines cite and checks answers against your category, buyer and offer
  • Ranked fix list, ordered by how many answers each fix could move
  • WordPress CMS connection: the Engineer agent applies site fixes with your permission
  • Segments that combine market, language and buyer: 1 per brand on Core, 10 on Plus
  • Autonomy levels from Manual to Autopilot; Delegate and Autopilot on Plus
  • Unlimited seats, roles, two-factor and passkeys
  • Free Snapshot report and public monthly leaderboards
Strengths
  • Unlimited seats on every plan
  • Agents produce drafted work, not only scores
  • Reads the content of cited pages, not just whether they mention you
  • 7-day trial with no card
Limitations
  • The pricing page does not name the six engines, and Claude costs €39 to €149 a month extra
  • 40 prompts on Core, and each segment counts a prompt again
  • Site fixes only apply on WordPress today; more CMSes are planned for the end of 2026
  • No content credits on Core; extra credits cost €16 to €19 each
  • Launched in October 2026, and the Agency price is not published
  • No published AI crawler-log product (Agent Analytics): you cannot see ChatGPTBot/ClaudeBot/PerplexityBot hits, crawl-to-citation paths, or bot errors
  • No published visitor analytics that attribute AI-referred traffic to conversions (script or GTM)
  • CMS publishing is listed; Promptwatch-style Content Agents (gap analysis, review inbox, GEO schedule to Webflow/Framer) are not documented
  • Citation analytics at Promptwatch depth (page, Reddit, YouTube, offsite, type breakdowns) are not documented on this listing
  • Prompt volumes, difficulty scores, query fan-outs, personas, and city-level tracking are not documented on this listing

Frequently asked questions

How much does Heralded cost?

Core is €129 a month and Plus €349 a month, excluding VAT, with yearly prices of €1,290 and €3,490. A founding offer halves both while it lasts. Agency pricing is not published.

Does Heralded track Claude?

Only as an add-on: €39 a month on Core and €149 a month on Plus. The six included engines are not named on the pricing page.

Can Heralded change my website?

On WordPress, yes, if you allow it. Autonomy is set per area, and Ask first is the default. On other CMSes the agents draft the changes for you to publish.

Does Heralded include AI crawler logs like Promptwatch Agent Analytics?

Not on the vendor materials used for this review. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits, plus crawl-to-citation paths and errors. Ask Heralded to demo the equivalent.

Can Heralded show AI-referred traffic and conversions?

Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.

Does Heralded publish GEO articles to a CMS?

Heralded lists a CMS connection or auto-publish. That is not the Promptwatch Content Agent loop (plan, write, review inbox, publish GEO pages to Webflow or Framer).

Does Heralded document query fan-outs, prompt volumes, or city-level tracking?

Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country, state, or city targeting.

Does Heralded track ChatGPT Shopping or sponsored AI placements?

Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.

Heralded vs Promptwatch?

Use Heralded for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).

Best Heralded alternatives

See all
Promptwatch logo

01 — AI visibility platform

Promptwatch

Free tier; paid plans from $95/mo

Full-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.

Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.

  • One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
  • Content Agents can plan, write, and publish content on a schedule, not just flag gaps
Read the full Promptwatch review
AthenaHQ logo

02 — Enterprise GEO platform

AthenaHQ

Free tier; from $295/mo

Action-oriented GEO platform from ex-Google Search and DeepMind engineers, with automated schema and entity tagging.

Best for: Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing.

  • Best-in-class optimization workflow
  • Automated schema and entity tagging at scale
Read the full AthenaHQ review
Scrunch AI logo

03 — Enterprise GEO platform

Scrunch AI

From $250/mo (annual)

Monitoring plus an Agent Experience Platform that serves AI-optimized pages directly to crawlers.

Best for: Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.

  • Unique crawler-side optimization approach
  • Strong engine coverage at the top tier
Read the full Scrunch AI review
Goodie AI logo

60 — Content optimization

Goodie AI

From $399/mo

Content-side GEO: grades your pages for AI extractability and tells you exactly what to edit.

Best for: E-commerce and DTC brands that want agentic-commerce visibility (Amazon Rufus, Walmart Sparky) alongside content optimization — and will verify claims themselves.

  • Concrete, actionable page-level guidance
  • Complements any monitoring tool
Read the full Goodie AI review