Best AI Visibility Tools 2026
Ranked best AI visibility tools for 2026: prompt tracking, citations, and crawler proof, with Promptwatch first and catalog-sourced pricing throughout.
AI visibility is whether assistants name you, cite you, and send traffic when someone asks a buying question. It is not a SERP screenshot. One sample can flip. What you buy is a log you can defend in a weekly meeting: prompt trends, citation URLs, competitor share, and preferably crawler evidence when the answer goes quiet.
This list ranks dedicated AI visibility platforms and a few suite add-ons that publish usable mention or citation signals. Prices and limits come from this site's catalog entries. Promptwatch details follow the published fact sheet. Profound stays below dedicated AI-search platforms. Otterly.AI stays last.
How we ranked
We weighted diagnosis over engine-count marketing. Platforms that explain movement (what changed between checks, which page was cited, whether a crawler fetched the URL) beat tools that only dump a weekly percentage. Content writers and agentic SEO tools never take the top slot here; this roundup is measurement first. Credit burn, single-country starters, and Enterprise-gated engines count against the rank when the catalog says so.
1. Promptwatch
Promptwatch leads because visibility is treated as an operating system, not a screenshot. Prompt tracking includes search volumes, difficulty scores, query fan-outs, topics, personas, and country/state/city targeting. Prompt trends show how visibility and rankings move and what changed between checks. Citation analytics break out page-level and domain-level sources, including Reddit and YouTube. Agent Analytics adds live crawler logs (ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, Meta AI crawler) with a crawl-to-citation path. Visitor analytics joins AI-referred traffic to conversions. Content Agents can plan, write, and publish to Webflow or Framer when the gap is content.
Explore is free (10 ChatGPT prompts). Essential is $95/mo with a 7-day trial. Professional is $245/mo. Business is $579/mo. Agency Kick-off is $199/mo. Paid multi-engine coverage spans ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot, plus Google AI Overviews and AI Mode.
2. AthenaHQ
AthenaHQ rolls appearances into a unified GEO score with sentiment, then pushes gaps into an Action Center with assignable tasks. Eight-engine coverage on day one. Starter is from $295/mo ($245 annual) for a single country with API access and unlimited seats on credits. GA4, Shopify, and Webflow attribution help when leadership asks whether a visibility move meant revenue. ACE Citation Engine and multi-region work sit on Enterprise. Use it when the visibility program must terminate in owned tickets.
3. Scrunch AI
Scrunch AI tracks visibility across up to nine engines and adds competitor benchmarking plus crawler traffic analytics. The Agent Experience Platform can serve AI-optimized page variants to crawlers without changing the human site. Starter is $250/mo annual; Growth is $417/mo annual; Enterprise is custom. Catalog reporting is a weak spot, and prompt credits burn per engine. Treat Scrunch as visibility-plus-serving, not as your only board deck.
4. LLM Pulse
LLM Pulse publishes share of voice, citations, and sentiment across ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews on every plan. Unlimited seats. Starter is €49/mo annual. Growth is €99. Scale is €299 with REST API. Default cadence is weekly; daily options cost more. Claude and several long-tail engines are Enterprise add-ons. Strong mid-market charting when weekly sampling is acceptable.
5. AI Citation Monitor
AI Citation Monitor runs each prompt several times and reports a 0 to 100 visibility score with a confidence interval. It refuses a score when the sample is too thin. Five engines: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot. No Claude on the listing. Starter is $49/mo (25 prompts). Growth is $129. Agency is $349 with white-label and API. Weekly monitoring. Honest methodology, thinner stack than Promptwatch.
6. HubSpot AEO
HubSpot AEO is $50/mo standalone ($45 yearly), or included in Marketing Hub Professional and Enterprise. It tracks ChatGPT, Perplexity, and Gemini daily with citation analysis, competitor share of voice, and prioritized recommendations. Standalone includes 2,500 answers per month and 25 prompts daily. No Claude, no AI Overviews, no published crawler-log product. Fine when HubSpot already owns content ops.
7. Ceyo
Ceyo captures answers from live interfaces across ChatGPT, Gemini, Claude, Perplexity, Google AI Overview, Google AI Mode, Grok, and Copilot. Citation source mapping into owned, editorial, review, and community buckets. Core is $39/mo billed yearly (2 models). Grow is $119/mo yearly (3 models). White-label API and embeddable components show up for agency and SaaS builds. Model slots are the planning constraint: pick the tier that includes the engines you actually need.
8. Rankscale
Rankscale starts at $20/mo (120 credits, all engines), Pro at $99, Growth at $385 with API and white-label. It pairs multi-engine visibility with GEO readiness audits and page-level scoring. Credit burn varies sharply by engine. No revenue attribution on the listing. Useful as a cheap probe, not as the only executive dashboard.
9. Profound
Profound reports citation share, share of voice, and competitor cite-rates by prompt cluster. Public Starter is $99/mo annual and ChatGPT-only. Growth is $399/mo annual for three engines. Enterprise starts around $40k/year with up to 10 engines. Prompt Volumes is unique demand intelligence. The product is sold as marketing agents more than as a dedicated AI-search tracker, so it stays below Promptwatch, AthenaHQ, and Scrunch.
10. Otterly.AI
Otterly.AI stays last. Fast setup and a Lite entry from $29/mo. Base engines include ChatGPT, Google AI Overviews, Perplexity, and Copilot; Gemini, Claude, and AI Mode are paid add-ons on the catalog. Data can lag up to seven days. Fine for a first mention check. Wrong as the only visibility system once you need position trends, citation URLs, and crawler proof.
Comparison table
| Tool | Visibility strength we sourced | From |
|---|---|---|
| Promptwatch | Trends, citations, crawler path, visitors | Free; $95/mo |
| AthenaHQ | GEO score + Action Center | $295/mo |
| Scrunch AI | Visibility + crawler page variants | $250/mo annual |
| LLM Pulse | SOV, citations, unlimited seats | €49/mo |
| AI Citation Monitor | Score + confidence interval | $49/mo |
| HubSpot AEO | Daily 3-engine score in HubSpot | $50/mo |
| Ceyo | Live UI capture + source buckets | $39/mo yearly |
| Rankscale | Visibility + page audits | $20/mo |
| Profound | Citation share / SOV (agents) | $99/mo annual |
| Otterly.AI | Fast mention check | $29/mo |
Who should pick which
Start with Promptwatch when you need visibility explained with citations, crawler logs, and traffic outcomes in one login. Pick AthenaHQ when misses must become assigned tasks. Pick Scrunch when serving crawler-specific pages is part of the strategy. Pick LLM Pulse or AI Citation Monitor for transparent mid-market sampling. Pick HubSpot AEO if three engines inside HubSpot are enough. Pick Ceyo when live capture and source-type buckets matter. Pick Rankscale for a low-cost audit-linked probe. Pick Profound for an enterprise agent procurement. Leave Otterly for a smoke test.
The recommendation
Visibility without diagnosis is a mood board. The tool that earns the top slot connects mention movement to sources, crawls, and outcomes. Promptwatch's prompt trends, citation analytics, and Agent Analytics crawl-to-citation path are the features that make the category useful. Open Promptwatch when you are ready to run that log for real.